Artificial intelligence is nothing new. In fact, it’s been around in some form since the 1950s. Only recently has it become accessible to the average marketer. With the rise of marketing technology, AI is now being used to create more personalized website experiences, automate marketing tasks, and even generate marketing content. Marketers who are early adopters of this technology will use it to increase their productivity and creativity. Those who don’t will fall behind.
Often, marketers treat AI as an amorphous idea that exists in a future world. For many marketers ten years ago, that was the case. Today, we have AI at our fingertips. Let’s look at a few examples and see how marketers can start leveraging the power of AI.
Increase Conversion Rates with Personalization
Artificial intelligence enables marketing professionals to personalize their websites and marketing collateral at a very detailed level. Marketing teams can better tailor their messaging and increase conversion rates by understanding what users are looking for and providing relevant content.
Having landing pages with personalization around the user’s industry, company, and even name can increase campaign conversions significantly.
Tool to try: www.intellimize.com
Save Time with Marketing Automation
Marketing teams have always been under pressure to produce more content in less time. And with the rise of marketing technology, artificial intelligence is enabling increased automation – making it possible for marketing teams to scale campaigns quickly.
Using AI-enabled marketing automation tools, marketing teams can delegate tedious tasks like data entry and lead management to machines. This leaves marketing professionals more time to focus on creative activities like content creation and campaign strategy.
Tool to try: www.optimove.com
Scale Content Generation
AI marketing content generation is now being used by marketing teams of all sizes, from small businesses to enterprises, to quickly and efficiently scale marketing campaigns.
There are several ways marketers can leverage AI regarding content creation. Some AI programs help marketers develop topics to write about – a sure cure to writer’s block. Others help create and design your content. Still, others can help distribute and promote your content.
By leveraging AI, more time can be spent strategizing, brainstorming, and analyzing data. It doesn’t take the human element out of writing but instead makes teams many times more efficient. Instead of spending three hours writing a 1,000-word blog, that same copywriter can create a whole pillar page as well as several supporting articles in that time.
Tool to try: www.Jasper.ai
Optimize Media Buying
Media buying is an essential part of marketing, and artificial intelligence automates and improves the results of these campaigns. AI-enabled tools can help marketers save time and money by automating bid management, budget allocation, optimization, and more.
In addition, AI can help marketers target their ads more effectively. By understanding user demographics and interests, AI marketing tools can help create ads that are more likely to be seen and clicked on. This increased targeting leads to increased performance and ROI for media buys.
Tool to try: www.albert.ai
Better Support Sales
Artificial intelligence helps sales teams forecast future sales. By analyzing past data, AI can help predict future sales trends and recommend future campaigns.
This information is essential for sales teams to make informed decisions about allocating resources and budget. In addition, AI can be used to identify potential leads and recommend marketing strategies that are most likely to convert them into customers.
Tool to try: www.dialpad.com
Automate Communication
Chatbots are a great way for businesses to communicate with their customers. And with the help of artificial intelligence, chatbots can become even more powerful tools, taking little time from sales and marketing teams.
AI can personalize chatbot conversations based on user preferences. Chatbots better tailor their messaging and increase conversion rates by understanding what users are looking for and providing relevant content.
It is now possible for chatbots to handle increasingly complex customer inquiries around the clock for a wider variety of needs, freeing up customer service reps to focus on more challenging tasks.
Tool to try: www.ada.cx
Go Forth and Conquer
As you can see, AI can be a powerful tool for marketing teams, and the tools to do so aren’t out of reach. By automating tedious tasks, personalizing marketing content, and targeting ads more effectively, marketing teams can save time and money while achieving greater results.
The impact of artificial intelligence in marketing today is significant – and it’s only going to become more important in the future. Marketers who embrace its capabilities will stay ahead of the competition and achieve great success.
Take some time to test out these tools, and take your marketing to the next level.
