Case Study Ammerman Experience

Consulting Firm Freshes Brand & User Experience


Ammerman Experience






Media Professionals

A national leader in media training was looking update the brand look as well as increase overall user traffic.

The Problem

As a national leader in media training, the Ammerman Experience are experts at communicating through the spoken word. Their website, though, wasn't speaking to users with the same effectiveness. They needed a site that could both drive traffic and clearly communicate the benefits of their internationally-recognized consultive service.

The Solution

New North designed a website that communicated the proven historical excellence of the Ammerman Experience in a fresh way. The project updated the brand, bringing a cutting-edge design to the look and feel of the site. In addition to the aesthetic component, though, the New North also optimized for SEO value and focused on clearly presenting the benefits of media training as a consultive service. The results speak for themselves: the website was able to draw a relevant audience of users in at greatly increased rates, while capturing a high percentage of that traffic as contacts.

Campaign Results


Increase in Users


Contact Conv. Rate


Avg. Session Time