Deep Expertise Drives More Engagement
New North worked with the Ammerman Experience to showcase 30 years of media training expertise in the form of web content.
The Ammerman Experience is a nationally-recognized media training firm. With a breadth of knowledge acquired over 30 years, the value of their service offering lies in the depth of their expertise. However, they hadn't been utilizng their expertise in the form of content to engage users on their website. To bring in new users and nurture contacts through the sales funnel, they turned to New North to work on creating a content strategy.
New North worked with Ammerman to create and implement a content creation plan that was designed to showcase the firm's deep media training expertise. The content leveraged Ammerman's team of experts to speak to relevant topics around media training and communication. Over 60 articles were published, leading to a 102% increase in users and a 36% increase in search traffic.