Case Study Ammerman Experience

Deep Expertise Drives More Engagement

Client

Ammerman Experience

Industry

Consulting Services

Budget

$9,500

Audience

Media Professionals

New North worked with the Ammerman Experience to showcase 30 years of media training expertise in the form of web content.


The Problem

The Ammerman Experience is a nationally-recognized media training firm. With a breadth of knowledge acquired over 30 years, the value of their service offering lies in the depth of their expertise. However, they hadn't been utilizng their expertise in the form of content to engage users on their website. To bring in new users and nurture contacts through the sales funnel, they turned to New North to work on creating a content strategy.

The Solution

New North worked with Ammerman to create and implement a content creation plan that was designed to showcase the firm's deep media training expertise. The content leveraged Ammerman's team of experts to speak to relevant topics around media training and communication. Over 60 articles were published, leading to a 102% increase in users and a 36% increase in search traffic.

Campaign Results

102%

Increase In Users

36%

Increase in Search Traffic

60+

Articles Published