Engaging Around Sensitive Topics In Social Media

National company focused on burial plot pre-planning looks to engage customer base on social media.

The Problem

StoneMor is an industry leader in end-of-life provisions, with expertise in a range of products and services from burial pre-planning to memorial offerings for loved ones who have passed. Despite their industry leadership, though, they were having difficulty communicating on this sensitive topic on social media in a way that produced a valuable base of followers. That's where New North came in.

The Solution

New North worked with StoneMor to craft a social media marketing strategy that would resonate with potential customers. Taking the sensitive nature of the industry into account, New North designed a posting strategy that encouraged and engaged users in their consideration of StoneMor's services. The result was a 3% follower increase in the first month.