Engaging A Captive Audience For Second Sales
Audio-Video Group implemented email as a valuable tool in reaching and engaging with prospective customers.
Audio Video Group is a leading integrator of audio and video systems in the Maryland area. They knew that email could be a valuable tool in reaching and engaging with prospective customers. They turned to New North for help in crafting an email marketing strategy that would do just that.
New North worked with AVG to develop and implement an email marketing campaign that focused on utilizing the company's AV expertise. This took the form of content that was featured on-site, and then sent out on a monthly cadence to AVG's contact list. The results were a 21.9% open rate and an 11.24% click-through rate.