Engaging Customers Between Sales Cycles

Rockpoint turned to New North to use email to reach and engage their audience, and to nurture them through the sales funnel.

The Problem

Rockpoint is a leading commercial real estate company in the Maryland area. The company knew that they could use email to reach and engage their audience, and to nurture them through the sales funnel, but they weren't sure how to leverage their expertise to do so. That's where New North came in.

The Solution

New North helped Rockpoint to create and carry out an email marketing strategy designed to engage customers between sales cycles and nurture them through the funnel. By leveraging Rockpoint's expertise to create content, and then featuring that content in newsletter sends, New North was able to drive a 34.7% open rate, a 16.4% click-through rate, and a 1.42% visitor-to-contact conversion rate for this leading real estate company.