Case Study WLR Automotive Group

Gaining Share of Audience With Paid Ads


WLR Automotive Group


Professional Services


$500 per month


Car Owners

A leader in local car care services wanted to capture even more audience share using pay-per-click advertising.

The Problem

WLR Automotive Group is a leading provider of car care services across the Maryland area. From maintenance services, to car washes, to repair, WLR offers car owners the services to keep their vehicles running smoothly - but their website's traffic hadn't reached its top gear. They knew that a targeted pay-per-click campaign could provide the boost they needed. That's where New North came in.

The Solution

New North worked with WLR Automotive Group to design a pay-per-click campaign designed to reach local car owners, generating awareness and conversions related to their service needs. The results were over 200K impressions and a high rate of engagement, reflected in a 3.195% click-through rate.

Campaign Results


Click-Through Rate


Average Cost-Per-Click