Global Cloud Computing Leader Scales Sales Pipeline with ABM

A global leader in cloud computing services wanted to scale their sales pipeline.

The Problem

A global leader in cloud computing services wanted to scale their sales pipeline by implementing demand-generation campaigns on their two primary service lines. Historically lead generation campaigns had consisted of tradeshow presence, events, and content marketing.

The Solution

After conducting a marketing diagnostic and developing a demand generation strategy, we developed and implemented campaigns for their cloud migration and cloud cost optimization service lines. New North conducted messaging and branding workshops to define and refine messaging for each service line. We then launched 2 ABM campaigns consisting of cold email campaigns, voicemails, new landing pages, supporting collaterals, and LinkedIn and display advertising.