Anti-Fraud Solution Saves Thousands in Ad Spend and Boosts Campaign’s Effectiveness

A startup advertising in the ultra-competitive payment processing space was struggling with a high number of expensive Google Ad clicks coupled with a very high bounce rate.

The Problem

A startup advertising in the ultra-competitive payment processing space was struggling with a high click-through rate (CTR) of expensive Google Ad keywords coupled with a very high bounce rate. Daily ad budgets were being met with a high volume of expensive clicks (stopping further ad servicing) with few conversions.

The Solution

We conducted an in-depth review of the Google Ads account, including an analysis of user behavior on landing pages. The results were indicative of fraudulent click activity (from bots and human competitors), which consumed significant portions of campaign ad budgets for select highly competitive keywords. We implemented anti-fraud technology into the client’s Google Ads account and restructured the ad campaigns to eliminate wasteful spending.