Increased Frequency Leads to More Traffic

The Ammerman Experience is a leading media training firm that teaches companies how to communicate using the spoken word, but they weren't sure how to translate their expertise into effective email campaigns.

The Problem

The Ammerman Experience is a leading media training firm that teaches companies how to communicate using the spoken word. As a national thought leader, they had a deep well of expertise to draw from in producing content, but they weren't sure how to utilize that content to reach their audience. They turned to New North for help in creating email campaigns.

The Solution

New North helped Ammerman to create and implement an email newsletter strategy that featured their content in a branded design. This took the form of a monthly newsletter, called The Advisor, featuring the latest media training and communication tips straight from Ammerman's team of experts. The results were impressive: a 129% increase in traffic from email list, coupled with high engagement from users.