Industry Leader Holds Top Positions

Schonstedt is a leading provider of underground locating equipment, but they weren't bringing in as much traffic as they would have liked. In their industry, to increase their organic search traffic meant dominating industry search rankings on a national level.

The Problem

Schonstedt is a leading provider of underground locating equipment. As a leader in their field, they knew that they could convert website visitors once they arrived to the site. However, they weren't bringing in as much traffic as they would have liked, and, in their niche industry, to increase their organic search traffic meant dominating industry search rankings on a national level. Schonstedt turned to New North for help in crafting an SEO strategy.

The Solution

New North worked with Schonstedt to develop and implement an SEO strategy that would vault the company into the leading search rankings for the underground location industry. By optimizing on-page content, refining page structure, and adjusting meta data, New North was able to generate an increase in search rankings across the board. The results were three number one SERP results, along with 81 first page rankings. Consequently, 85% of the company's leads came through organic search.