Case Study Rolle & DeLorenzo

Lawfirm Captures Search Traffic in Youtube

Client

Rolle & DeLorenzo

Industry

Consulting Services

Budget

$3,500

Audience

Professionals

As video search started to reach new levels of importance, Rolle & DeLorenzo decided to take an aggressive approach to search marketing by creating videos for youtube to be one of the first companies on video search. Yet with a limited budget, they needed expertise on how to execute.


The Problem

As video search started to reach new levels of importance, Rolle & DeLorenzo decided to take an agressive approach to search marketing by creating videos for youtube to be one of the first companies on video search. Yet with a limited budget, they needed expertise on how to execute.

The Solution

Teaming up with New North, we created three videos, one for each of the major practice areas. These video followed a Q+A format that is popular for first meetings with the team and clients. By answering these questions, they were able to use these videos for online search, as well as on the website for increased value. Each video has had many fews at this point and are still evergreen content on the website and highly ranking in video search.

Campaign Results

3

Videos Created

1500

Video Views

1st

Page SERP on Youtube