Local Dentist Makes Brand Play to Increase Retention

The aesthetics of Norge Dental Center's website were somewhat outdated, and the user experience wasn't as smooth as it needed to be. That's where New North came in.

The Problem

Norge Dental Center is a leading local dental center with an emphasis on high quality service, a comfortable atmosphere, and the breadth of expertise that's needed to serve all of your dental needs. However, their web presence wasn't optimized to reflect their unique approach to dentistry. The aesthetics of the website were somewhat outdated, and the user experience wasn't as smooth as it needed to be. That's where New North came in.

The Solution

New North worked with Norge Dental Center to update their website in a way that reflected their commitment to excellence. This involved a redesign of the site's aesthetic, capped off by an updated homepage design that featured fresh branding components and messaging. New North also worked to add four new calls-to-action, designed to increase visitor to contact conversion. The results were an increase in organic traffic and conversion rates.