Regional Oil Change Company Reaches New Audiences

New North was brought in to design a digital presence that could balance WLR Automotive Group's individual brands with the company's overarching commitment to excellence.

The Problem

WLR Automotive Group is a leading provider of car care services across the Maryland area. They have three distinct brands: The Lube Center, The Auto Spa, and The Auto Repair. Each of these brands has multiple locations offering distinct services, but they all needed to be joined together under the WLR umbrella in a cohesive way. New North was brought in to design a digital presence that could balance the individual brands with WLR's overarching commitment to excellence.

The Solution

New North worked with WLR Automotive Group to design three distinct websites, all of which were brought together under the WLR brand. Each website had unique branding components, but each also maintained a consistent layout and shared recognizable features. The sites were also optimized for viewers, both in terms of SEO and user experience. The results were an increase in organic search traffic, and increased user engagement with the sites.