Email Automation to Engage Clients Post-Visit
Brian Hall, DDS
A leading local dentist wanted to use Facebook to increase the reach of his unique brand.
When no one wants to visit you, it's hard to smile. Being an endodontist is tough, but getting referrals has always been easy for Dr. Hall. His rock-n-roll office amazes patients and brings a smile to the most dreaded tooth canal. Yet he wanted to take his referrals to the next level and engage with his customers on Facebook - but he was not sure how to do it.
Creating a simple automation campaign allowed for Dr Hall to create a post-proceedure follow up email nurture, as well as drive traffic over to his Facebook page. The combination had fantastic open rates and allowed for multiple touch points after the procedure. This "backstage pass" concept engaged his customers and kept them on brand for time to come.