Marketing For Hardware VARs

Build Your Hardware VAR Business

Conquer the market. Communicate your expertise. Get good leads.

We Know the Challenges That Are Standing in Your Way.

Because we’ve solved them.

  • We do great installs. We just need more high-fit clients.
  • We need to position our expertise to stand out from other VARs.
  • Our competitors are showing up before us in search.
  • Our marketing materials don't clearly communicate our value.
  • We need to find out how to get in front of decision-makers.
  • I want a deeper understanding of the market for our services.

Let's reach your growth goals.

For more than a decade, we’ve helped hardware VARs like you to nail growth goals – from getting successfully acquired to dominating new geographic areas. Our approach works.

CASE STUDY
Industry Leader Holds Top Positions

Problem:
Schonstedt is a leading provider of underground locating equipment. As a leader in their field, they knew that they could convert website visitors once they arrived to the site. However, they weren't bringing in as much traffic as they would have liked, and, in their niche industry, to increase their organic search traffic meant dominating industry search rankings on a national level. Schonstedt turned to New North for help in crafting an SEO strategy.

Solution:
New North worked with Schonstedt to develop and implement an SEO strategy that would vault the company into the leading search rankings for the underground location industry. By optmizing on-page content, refining page structure, and adjusting meta data, New North was able to generate an increase in search rankings across the board. The results were three number one SERP results, along with 81 first page rankings. Consequently, 85% of the company's leads came through organic search.

We’ve Optimized the Marketing Decision-Making Process.

The digital landscape is changing fast. Markets and technologies are constantly emerging and shifting. Determining the right opportunities to pursue is harder than ever.

Success requires considered decision-making - but also rapid thinking and execution.

We’ve found that one of the biggest challenges in growth marketing is balancing short-term opportunities with long-term strategy. Over-focus on the short term leads to haphazard campaigns that lack strategy. Over-focus on the long term leads to missed opportunities.

Our decision-making approach bridges the gap so you can grow past it. And we wrote a book about it so you can learn it for yourself.