How Engineering Firms Can Win at Social Media Marketing

Engineers typically don’t think social media will have a big impact on their marketing. Well we are here to give you a little insight into how social media marketing can impact an engineering firm, and why you should make it part of your expert ecosystem giving real ROI to your marketing budget.

Social Media Marketing Does Work For Engineers

The first thing to embrace in the beginning is that social media does work to generate b2b leads. The problem most of those doubters have been dealing with is that they simply don’t know how to do it. Simply put, you wouldn’t be hearing about social media marketing from companies like mine, or thousands of others if it truly did not work for B2B. There are a lot of things to considering in doing social media marketing for engineering firms, such as which channels, what topics, how often, and what to publish? All of these questions must be answered before you can do social media correctly, and we can answer these for you in our social media management service if you need help. But don’t take this aspect lightly, because just doing “social” doesn’t count unless it works.

Social Media Marketing isn’t Rocket Science

Social media marketing does not have to be difficult. Its social, its light, its engaging. The amount of time spend around strategy should be the same preparation of any marketing effort. The reason social media marketing does not sound simple for engineering firms, is they have no idea how to formulate a reasonable goal for the channel, so writing posts is like pulling teeth. For example, If I asked you to post twice-a-week about a challenge you faced last week, and one a week about a service you offered, most would say ok in a heart beat. These simple concepts can be achieved once your goals are established making social media marketing engineer friendly!

Being Relevant in Social Media Marketing is the Point

Once you’ve got the hang of writing and publishing posts, you will start to see results. Social media can deliver results for companies as small as 2 people if done correctly. What can you expect in terms of return? That question varies on which social media channel you publish on. But if you are marketing on Linkedin, you could expect more than 10 leads a month if your messaging is aligned to your goals.  Would a  dozen or more leads make a difference to your growing business? We think it would, and that is why we’re offering social media management as one of our expert ecosystem services. We can create and manage a service that allows you to gain those leads for your CPA firm through social media. Let us help you create a social media marketing plan that works. Connect with us today for a free 30-minute conversation on how inbound marketing can help your firm.

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