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New North | B2B Tech Marketing Services

Grow Your B2B Tech Business with Marketing that Works.

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Article

The B2B Tech Marketing Plan

If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide.

by Tobin Lehman
16 min read
Article

The Quick Guide to B2B ABM for Tech Marketing

Inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. In inbound marketing, you don’t know exactly who you’ll sell to. Your campaign is …

by Jon Anderson
8 min read
Pretty happy entrepreneur woman working with laptop sitting in the office.
Article

How to Really Use HubSpot for a Winning B2B ABM Strategy

9 min read

At a glance – Why HubSpot Wins Our Top B2B ABM platform recommendation – The Rules: Can you send emails to cold contacts in HubSpot? – B2B …

Man hand change engine oil motorcycle service
Article

Should You Adjust Your Marketing Strategy When Business is Slow?

6 min read

My wife’s cousin, Hunter, is a very talented woodsman. At a young age, he spent hours upon hours in the woods with his dad, hunting, …

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Article

Three Ways for B2B Marketers to Align Budget With Business Goals

2 min read

Our previous article on budgeting tips for marketing addressed four key areas: Goal alignment Leveraging past success Evaluation metrics Data This time we will focus …

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Article

The Definitive Guide to Setting a Killer Marketing Budget

5 min read

Budgeting season is upon us. Like us, we’re sure you’re thinking and talking about your 2023 marketing budgets. Setting a 2023 Marketing Budget: Where Do …

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