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New North | B2B Tech Marketing Services

Grow Your B2B Tech Business with Marketing that Works.

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Article

The B2B Tech Marketing Plan

If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide.

by Tobin Lehman
16 min read
Article

The Quick Guide to ABM in B2B Tech Marketing

Inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. In inbound marketing, you don’t know exactly who you’ll sell to. Your campaign is …

by Jon Anderson
8 min read
Article

3 Facebook Posts that Light Up Engagement Metrics

1 min read

Everyone longs for those posts that can light up engagement metrics and increase your followers’ click-through rate with a few magic words on Facebook, Twitter or LinkedIn. While there …

Article

Social Network Marketing

4 min read

Social media has become a critical piece in a business communications portfolio. More and more people, even across wide demographic ranges, for both personal and …

Article

Measuring Social Media

1 min read

How do you measure your social media? Sometimes it can be hard to make heads or tails from your social media efforts. This post explores some ways to measure and set goals for your social media spend with some atypical ways of looking at your activity.

Article

Exploring Digital Metrics, Part 1

2 min read

Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.

Article

3 Email Subject Line Tips for Increased Sales

1 min read

Creating the right subject lines can make or break your campaign. In this post we look at some tips to increasing open rates.

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