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Measuring Social Media

1 min read

How do you measure your social media? Sometimes it can be hard to make heads or tails from your social media efforts. This post explores some ways to measure and set goals for your social media spend with some atypical ways of looking at your activity.

Article

Exploring Digital Metrics, Part 1

2 min read

Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.

Article

3 Email Subject Line Tips for Increased Sales

1 min read

Creating the right subject lines can make or break your campaign. In this post we look at some tips to increasing open rates.