In this post we look at two common methods for quantifying customer emotions and explore best practices for choosing which method works best for your survey.
Wondering if you are getting enough feedback from your customers? Or maybe not enough? In this post, we look at the two extremes in survey frequency and how to best handle the situations.
In this post, we look past the “Black Friday” deals, to see how you can bring a focus back to retention after the holidays fade away.
In this post, we review the three levels of evolution for retention marketing campaigns. Each level has specific challenges and rewards as your focus your efforts upwards.
In this post we look at the three elements in your retention marketing that will give you the most impact in your campaign.
In this post we look at three tips to help SAS (software as service) products who use a subscription-baesd revenue model avoid the pitfalls of traditional marketing.
In this post, we look at five reasons you should consider customer retention a critical part of your marketing efforts. Without it, you are leaving potential revenue on the table and relationships undeveloped.
In this post, we take a look at the opt-out pages that many email marketers don’t give a second thought in their overall churn reduction or subscription retention programs.
In this article we review seven of the most missed message points in purchase receipt emails to increase revenue from new customers.
In this post we demonstrate the fundamental problem with using coupons for loyalty programs and the impact it has on loyalty.
Five customer retention statistics that will help you understand and plan your customer retention efforts.
In this post we explore a common method for calculating your lifetime value (LTV) of your email subscriber base. A valuable metric when looking to improve the revenue from email campaigns.
There is no better time to start your retention program than today. Following the three steps in this article you can hit the ground running with your retention efforts.
In this post we look at the three factors that need to be considered when you draft a retention email. Left unchecked, these three factors could drastically diminish your returns and alienate your customers.
In this second of three posts on the predictive churn model, we explore the research and evaluation of collected data and starting to ask the right questions to find insights into why customers leave your company.
Data collection is one of the biggest challenges to retention marketing. Using a CRM can be a big help to many businesses to organize all the available data as well as empower better decisions because of it.
Driving customer retention in a service-based business requires determination and planning to make your efforts show fruit. In this post we review some steps forward in developing a retention plan for service firms that can increase your effectiveness.
How do you know if your email campaign successful? In this post we look at how you can use different email metrics to determine the value of your current campaigns, and to make strategic decisions to get more leads and better results.
One of the most important metrics to measuring your customer retention is your retention rate. In this post we look at the importance of data in this measurement as well as the equation and calculations.
Email is a cornerstone of any good digital retention campaign. Keeping in communication with your customers is critical to monitor, measure, and make the most of your relationships.
Financial institutions are one of the hardest markets to retain customers due to the numerous outside forces that effect your relationship with your customer. Bank collapses, mortgage servicing, and economic shifts all bring hesitation into your customer’s minds. But using some retention techniques listed below, you can build a relationship stronger than the marketplace.
A Predictive Churn Model is a tool that a company can develop to better understand the steps and stages that create customer churn, or a customer leaving your service or product. In this first part of the three part series, we look at identifying the triggers in your data that lead to customer churn. This detailed exercise can help you better understand why a customer no longer uses your products or services.
Association member retention beings from the start and is a engagement process that calls on all aspects of your association to deliver on their stated value. In this article we will look at how value presentation and understanding your retention model make the most from your retention efforts.
So you have or are thinking about starting a loyalty campaign. That is wonderful news, your customers will surely enjoy it. But if you think that a loyaty campaign allows you to “check the box” for customer retention you are missing the mark.
Running a E-commerce store is a difficult journey and requires good planning to properly execute good customer retention. In this post we review five tips for increasing customer retention and lifetime value of your new and current clients.
Before pushing that brand new site live to the world, checkout this quick list of 10 things to know to make the new launch a continued success and not a fatal mistake by starting from scratch with your search engine optimization.
Are you using Google Analytics, but not getting the information you need to make informed decisions? Tired of looking at mountains of data, and not understanding what it means to your company? This presentation might help you take a step in the right direction.
Your own Website might be the goal for your start-up, but don’t forget about the many sites that exist to get your presence off the ground.
Social media has become a critical piece in a business communications portfolio. More and more people, even across wide demographic ranges, for both personal and …
How do you measure your social media? Sometimes it can be hard to make heads or tails from your social media efforts. This post explores some ways to measure and set goals for your social media spend with some atypical ways of looking at your activity.
