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New North | B2B Tech Marketing Services

Grow Your B2B Tech Business with Marketing that Works.

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Article

The B2B Tech Marketing Plan

If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide.

by Tobin Lehman
16 min read
Article

The Quick Guide to ABM in B2B Tech Marketing

Inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. In inbound marketing, you don’t know exactly who you’ll sell to. Your campaign is …

by Jon Anderson
8 min read
Article

7 Sites to be on before you build a Website

1 min read

Your own Website might be the goal for your start-up, but don’t forget about the many sites that exist to get your presence off the ground.

Article

Social Network Marketing

4 min read

Social media has become a critical piece in a business communications portfolio. More and more people, even across wide demographic ranges, for both personal and …

Article

Measuring Social Media

1 min read

How do you measure your social media? Sometimes it can be hard to make heads or tails from your social media efforts. This post explores some ways to measure and set goals for your social media spend with some atypical ways of looking at your activity.

Article

9 Creative Segmentation Techniques for Email Lists

1 min read

Email is a fantastic tool because we can learn lots of information about our users from each message we send. This list looks at some popular trends available for most email reporting systems, provides a few new ways to segment your list and provide incentives, and asks “where is there opportunity for growth?”

Article

Task Mangement is Time Management

4 min read

One thing that will never stop in your business is the demand for your time and expertise. In this post, I propose a new way of looking at that demand and provide a framework to experience new freedom in your work life through a change in perspective and practice of time management.

Article

Exploring Digital Metrics, Part 1

2 min read

Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.

Article

Seven Quick Ways to Audit Your Site SEO

4 min read

Do you ever wonder why your Web site doesn’t show up where you want it to in a search? The problem might be right under your nose! This article will look at seven tools and tips to help you understand your site through a search optimization audit.

Article

Two years of email data for not-for-profits

3 min read

Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.

Article

The Power of Small: Why Little Things Make All the Difference

0 min read

Thinking small is big. Well, its bigger than you might think when it comes to paying attention to the details of our lives and businesses. …

Article

The More You Give, The More You Receive

1 min read

This inspirational headline has more of a “nuts and bolts” application than you might initially think. When we start to look at our interactions with …

Article

The Promise in Business

0 min read

As we work everyday to enhance our marketing efforts, we can’t lose focus on the core fundamentals that make your business and brand work. No …

Article

Have You Looked at Your Web Statistics Lately?

1 min read

When is the last time you spent two hours analyzing your web stats? Do you know your highest viewed pages, or which pages have the …

Article

Why We Need Email Development Standards

1 min read

As with every type of construction, there exists a standard where consumers and industry professionals come together to define a minimal definition of quality. That …

Article

Three Free Information Tools From Google

1 min read

It could easy go without saying that businesses thrive on information. Lucky for us, we live in a day and age when more and more …

Article

3 Email Subject Line Tips for Increased Sales

1 min read

Creating the right subject lines can make or break your campaign. In this post we look at some tips to increasing open rates.

Article

Three Foundations of Customer Service

3 min read

Its come to my attention lately, that many companies and individuals lack the critical insight and skills needed to deliver successful customer service. I’m sure …

Article

Optimizing Online, Tobin Lehman featured in FNP Business section

0 min read

I was recently interviewed for an online marketing story for the Frederick News Post. Trying to summarize online marketing into a single article for a …

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