Association member retention beings from the start and is a engagement process that calls on all aspects of your association to deliver on their stated value. In this article we will look at how value presentation and understanding your retention model make the most from your retention efforts.
So you have or are thinking about starting a loyalty campaign. That is wonderful news, your customers will surely enjoy it. But if you think that a loyaty campaign allows you to “check the box” for customer retention you are missing the mark.
Running a E-commerce store is a difficult journey and requires good planning to properly execute good customer retention. In this post we review five tips for increasing customer retention and lifetime value of your new and current clients.
Before pushing that brand new site live to the world, checkout this quick list of 10 things to know to make the new launch a continued success and not a fatal mistake by starting from scratch with your search engine optimization.
Are you using Google Analytics, but not getting the information you need to make informed decisions? Tired of looking at mountains of data, and not understanding what it means to your company? This presentation might help you take a step in the right direction.
Your own Website might be the goal for your start-up, but don’t forget about the many sites that exist to get your presence off the ground.
Social media has become a critical piece in a business communications portfolio. More and more people, even across wide demographic ranges, for both personal and …
How do you measure your social media? Sometimes it can be hard to make heads or tails from your social media efforts. This post explores some ways to measure and set goals for your social media spend with some atypical ways of looking at your activity.
Email is a fantastic tool because we can learn lots of information about our users from each message we send. This list looks at some popular trends available for most email reporting systems, provides a few new ways to segment your list and provide incentives, and asks “where is there opportunity for growth?”
One thing that will never stop in your business is the demand for your time and expertise. In this post, I propose a new way of looking at that demand and provide a framework to experience new freedom in your work life through a change in perspective and practice of time management.
Do you ever wonder what CPM, CPC, ROR, and COA actually mean, let alone how they can influence your online advertising? Let’s look at the most popular metrics, and how they enhance your understanding of your digital advertising spend and make you a more effective advertiser.
Do you ever wonder why your Web site doesn’t show up where you want it to in a search? The problem might be right under your nose! This article will look at seven tools and tips to help you understand your site through a search optimization audit.
Two years of email statistics were analyzed for the Greater Frederick Advertising Federation to gather insights into the timings and content used in email messages to attract the more viewers. Surprising insights were discovered as the data showed some difference from the board’s expectations.
Thinking small is big. Well, its bigger than you might think when it comes to paying attention to the details of our lives and businesses. …
This inspirational headline has more of a “nuts and bolts” application than you might initially think. When we start to look at our interactions with …
As we work everyday to enhance our marketing efforts, we can’t lose focus on the core fundamentals that make your business and brand work. No …
When is the last time you spent two hours analyzing your web stats? Do you know your highest viewed pages, or which pages have the …
As with every type of construction, there exists a standard where consumers and industry professionals come together to define a minimal definition of quality. That …
It could easy go without saying that businesses thrive on information. Lucky for us, we live in a day and age when more and more …
Creating the right subject lines can make or break your campaign. In this post we look at some tips to increasing open rates.
Its come to my attention lately, that many companies and individuals lack the critical insight and skills needed to deliver successful customer service. I’m sure …
I was recently interviewed for an online marketing story for the Frederick News Post. Trying to summarize online marketing into a single article for a …
