Marketing For IoT Technologies

Get Intelligent Marketing to Drive IoT Business Growth

Communicate your technology's value. Reach decision-makers. Grow your firm.

We Know the Challenges That Are Standing in Your Way.

Because we’ve solved them.

  • Our offering is effective, but we need to generate market awareness.
  • We need to drive leads from sources other than referrals.
  • Our message is complicated. We need to communicate our value.
  • We need to enter a new market in order to sustain growth.
  • I need marketing materials that support our sales efforts.
  • I want to understand more about our target audience.

Get cutting-edge marketing that grows your business.

For more than a decade, we’ve been helping businesses like yours reach their growth goals – from effectively entering new markets to getting successfully acquired. Our approach works.

CASE STUDY
Start-Up Gains 35 #1 Listings in Google

Problem:
LoyalTap was a software startup seeking to reach a national audience. They knew that to take their business to a national audience, they needed to appear in searches on a national level. Their site was designed to convert traffic into leads - they just needed to fill the top of the funnel with relevant search traffic. That's where New North came in.

Solution:
New North worked with LoyalTap to design an SEO campaign focused on earning rankings for nationally relevant loyalty search terms. The campaign involved on-page optimization, keyword research, and a targeted blogging strategy to hit long-tail keywords. Together, these components earned LoyalTap 15 first-place rankings, and helped to drive 53% of the site's total traffic. 80% of the site's leads were generated from organic search.

We’ve Optimized the Marketing Decision-Making Process.

The digital landscape is changing fast. Markets and technologies are constantly emerging and shifting. Determining the right opportunities to pursue is harder than ever.

Success requires considered decision-making - but also rapid thinking and execution.

We’ve found that one of the biggest challenges in growth marketing is balancing short-term opportunities with long-term strategy. Over-focus on the short term leads to haphazard campaigns that lack strategy. Over-focus on the long term leads to missed opportunities.

Our decision-making approach bridges the gap so you can grow past it. And we wrote a book about it so you can learn it for yourself.