An Expert Approach to B2B Tech Growth

We Know the Challenges That Are Standing in Your Way.

Because we’ve solved them.

  • "We need a team that knows how to deliver in the technical B2B space."
  • "Our offering can win in a new market, but we need the right strategy."
  • "The next level of growth is within reach – we just need the leads."
  • "Not enough people in our market are aware of our company."
  • "Our target clients don’t clearly understand the value we provide."
  • "Our brand isn’t clearly defined and it’s setting us back."
StarQuest
Blue Pillar Logo
Kimberly-Clark Logo
Langner Logo
Real Networks
Southern States Logo
Thermo Fisher Logo

CASE STUDY
Increased Lead Generation Through Remarketing

Problem:
Swift Systems, Inc. wanted to generate an influx of qualified leads to continue supporting the growth of the IT firm. While they knew that pay-per-click search and display ads could help, they needed help crafting a strategy that would maximize the potential of this channel, getting their ads in front of the most relevant audience and generating the highest amount of conversions. That's where New North came in.

Solution:
New North worked with Swift to create a campaign that would maximize the value of pay-per-click ads. The campaign was comprised of three main parts: a remarketing campaign to capture previous website visitors, a search ad campaign focused around Swift's service areas, and a custom landing page crafted to translate incoming traffic into conversions. New North designed the materials for each of these components and worked to optimize each, according to ongoing analysis of results. Together, these components resulted in over 60,000 impressions over a period of three months, with a .21% conversion rate.

We’ve Optimized the Marketing Decision-Making Process.

The digital landscape is changing fast. Markets and technologies are constantly emerging and shifting. Determining the right opportunities to pursue is harder than ever.

Success requires considered decision-making - but also rapid thinking and execution.

We’ve found that one of the biggest challenges in growth marketing is balancing short-term opportunities with long-term strategy. Over-focus on the short term leads to haphazard campaigns that lack strategy. Over-focus on the long term leads to missed opportunities.

Our decision-making approach bridges the gap so you can grow past it. And we wrote a book about it so you can learn it for yourself.