An Expert Approach to B2B Tech Growth

We Know the Challenges That Are Standing in Your Way.

Because we’ve solved them.

"We need a team that knows how to deliver in the technical B2B space."
"Our offering can win in a new market, but we need the right strategy."
"The next level of growth is within reach – we just need the leads."
"Not enough people in our market are aware of our company."
"Our target clients don’t clearly understand the value we provide."
"Our brand isn’t clearly defined and it’s setting us back."

CASE STUDY
Increased Lead Generation Through Remarketing

Problem:
Swift Systems, Inc. wanted to generate an influx of qualified leads to continue supporting the growth of the IT firm. While they knew that pay-per-click search and display ads could help, they needed help crafting a strategy that would maximize the potential of this channel, getting their ads in front of the most relevant audience and generating the highest amount of conversions. That's where New North came in.

Solution:
New North worked with Swift to create a campaign that would maximize the value of pay-per-click ads. The campaign was comprised of three main parts: a remarketing campaign to capture previous website visitors, a search ad campaign focused around Swift's service areas, and a custom landing page crafted to translate incoming traffic into conversions. New North designed the materials for each of these components and worked to optimize each, according to ongoing analysis of results. Together, these components resulted in over 60,000 impressions over a period of three months, with a .21% conversion rate.

We’ve Optimized the Marketing Decision-Making Process.

The digital landscape is changing fast. Markets and technologies are constantly emerging and shifting. Determining the right opportunities to pursue is harder than ever.

Success requires considered decision-making - but also rapid thinking and execution.

We’ve found that one of the biggest challenges in growth marketing is balancing short-term opportunities with long-term strategy. Over-focus on the short term leads to haphazard campaigns that lack strategy. Over-focus on the long term leads to missed opportunities.

Our decision-making approach bridges the gap so you can grow past it. And we wrote a book about it so you can learn it for yourself.

Ride The Tornado: Continuously Improve Your Marketing Strategy in the Midst of Rapid Change

Marketing is balancing short-term opportunities with long-term strategy. Over-focus on the short term leads to haphazard campaigns that lack strategy. Over-focus on the long term leads to missed opportunities. New North's Principal, Tobin Lehman, articulates the process for using uncertainty to your advantage.

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We Pursue the Things That Matter Most for Your Success.

Our intelligent marketing process conquers this challenge by breaking down your marketing goals into annual, 90-day, and 30-day objectives. These cycles are planned and executed to your targets for each campaign. It allows for responsiveness to opportunities that’s guided by long-term strategy to build a foundation for success.

ACCESS STRATEGY, TACTICS, AND TOOLS THAT DRIVE RESULTS.

PROVEN STRATEGIES

Each approach is crafted with an intelligent purpose in mind. We’ll carefully shape your marketing to reach your goals using these strategies.

Outbound Lead Generation

Strategy to put your message in front of the right audience and drive more sales.

Paid Lead Generation

Strategy to get in front of the right audiences with messages that convert.

Lead Nurture

Strategy to bring leads through your funnel more effectively and drive more sales.

Inbound Lead Generation

Strategy to drive more traffic and get found by the right buyers.

Account-Based Marketing

Strategy to identify and convert ideal buyers and build your firm.

Customer Retention

Strategy to increase customer lifetime value and build a loyal userbase.

Industry-leading Tactics

We employ a selection of marketing tactics that are strategically tailored to your unique strategy needs.

Marketing Automation

Get the most from your marketing tools by automating the outcomes.

Content Strategy and Creation

Your brand needs to cohesively communicate value.

Email Marketing

Capitalize on the marketing channel with the highest ROI.

Social Media Marketing

Social media commands the world’s attention. Put it to good use.

Video Marketing

Make your business look good.

Search and Display Ads

Reach a relevant audience efficiently.

Search Engine Optimization (SEO)

Get found for the searches that matter.

Website Design and Optimization

Your website should build your business.

Event Marketing

Make your brand stand out in a crowd. Make your contacts matter.

Tools

We’ve implemented innovative strategy for 20 years – enough time to build a killer technology toolbox. Here’s a sample of the tools we work with, but if you’ve got something not listed, ask. The odds are we’ve used it.

Get Started

It All Comes Together To Get Results Clients Love.

We have been partnering with New North for a year and it has been a great experience.

Johan Hammerstrom
Community IT Innovators | CEO

New North is wonderfully unique in the marketing space. Their emphasis on data analysis is like nothing I have ever seen before. Every initiative, every metric, every campaign is measured, so you know exactly what efforts are leading you to opportunities. I always know what our goals are, what I need to do to do my part, what they are doing on their end and that accountability for me, is really helpful- marketing is the last thing I want to do, most days. 🙂 They are honest, open, direct, supportive, and always on it. Great experience.

Emily Bermes
Emily Bermes & Associates | CEO

New North has done a fantastic job in helping our company with various marketing projects and web upkeep. The communication we receive from the team is top notch and they are always willing to help us find solutions to our problems.

Alex Davies
Mellott Company | Content Specialist

We’ve been very happy with New North. They have expanded our web presence significantly and have increased our inbound sales leads. They are a core part of our Sales and Marketing strategy. We highly recommend them!

Will Fleming
Global Shared Services | CFA

The team at New North are incredibly nice and do a great job with all of our website work. We are more than happy with the maintenance they provide as well as the high quality changes they have made for us improving our website to where our customer interaction is leagues ahead of where it was before. The team lead Tobin is very responsive and has helped guide us to make sure we have what we want.

Daniel Schmidt
Atlanta Micro | RF Engineer

I’ve hired New North multiple times. Great firm and excellent results.

They have helped me not only execute but also to help me strategically position my company, products, to better meet customer needs.

Austin Meyermann
Hunter Crown, LLC | President

I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time. I would recommend New North to anyone looking for someone to help them with their marketing. They will help you get and keep good customers!

Terri Ammerman
The Ammerman Experience | President

when it comes to leading-edge inbound marketing strategy and execution we turn to Tobin and his NewNorth team, who take digital marketing for lead generation and sales to a whole new level.

Tom Condant
Studio 105 | Marketing

I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time. I would recommend New North to anyone looking for someone to help them with their marketing. They will help you get and keep good customers!

Terri Ammerman
Ammerman Experience | President

I highly endorse New North’s work, knowledge and experience.

Darren DeGioia
JDG Assocates | President

New North did an incredible job in creating our website. I’m constantly getting compliments on how professional it looks. I also have a number of people that when I meet them have already made the decision to use our firm. I use it constantly to show prospective clients about our firm. I can’t say enough about them. They are terrific!

Michael Watts
Bel-Air Construction | President

I’ve used the team at New North since their inception and I always recommend them to friends and colleagues. I’ve always found them to have superior service and competitive rates.

Don Hill
Straight Line Direct |

New North is creative and willing to take on any challenges we throw their way. Exactly the type of provider we like to partner with.

Patrick Hill
Ruppert Companies |

New North is not only thorough, but also easy to work with, and always willing to take the time to discuss concerns and respond to questions.

Don Moore
Vanquish Fencing |

New North has been an integral part of helping Southern States Cooperative develop both a loyalty program that delivers value to our customers, and email campaigns that drive sales and transactions. The team at New North is responsive, detailed, and also very creative in their approach to digital loyalty marketing.

Greg Bucko
Southern States |

WHEN YOU WORK WITH US

We become the marketing team you’ve always needed.

Step 1:
The Foundation

This is where you level up. Here’s what happens over three-to-six-month periods as long-term strategy pays high-impact dividends.

Get a Dedicated Point of Contact.

No flip-flop. No B-team. You'll get the marketing firepower of an industry-leading team well-versed in your space. You'll have consistent, any-time access to your team leader.

Participate In the Kickoff Meeting.

We hold a team meeting (in person, if possible) to align objectives, get to know each other, and maximize the impact of your marketing. We’ll cover your audience and goals and chart the strategy to get there.

Step 2:
The Construction

You’ll see results build as we implement tactics and strategies from a solid foundation. Here’s what a normal month looks like.

We design the strategy.

We’ll align all marketing activity with your business goals, using real-time data and feedback to select the right mix of strategy and tactics to nail your objectives.

We provide detailed analytics for optimization.

We’ll provide in-depth analytics around your marketing campaigns, identifying trends within the data and ensuring that activities are being continually optimized for increasingly powerful results.

Step 3:
The Take-Off

This is the starting line. We’ll align our strategy to set you up for long-term, strategic growth. Here’s what happens the first month you start working with us.

We Optimize Your Quarterly Goals.

Working with you to hit business growth targets, our team will put forth strategic goals that keep long-term strategy in place and generate continually increasing ROI. This is where high-level strategy happens.

You See Maximized Results.

You’ll see an increasing rate of growth, with new leads and strong opportunities driving your business toward your goals. You’ll reach a powerful position in your market and rise above your competition.

Ready to Get Started?

Take the first step towards your marketing future.

Schedule a Short Meeting to Assess Fit.

The first step is to set up a quick phone call. No pressure to move forward - just a 15-30-minute phone call to talk through your growth goals.

See Our Work, Processes, and Case Studies.

Next, we'll visualize what your engagement could look like, offering examples of clients who have walked the same path.

Choose the Engagement Type, Budget, & Set Goals.

Select a project, campaign, or retainer to best meet your objectives. We begin to implement award-winning, lead-generating marketing strategy to propel your firm to the next level.