An Expert Approach to B2B Tech Growth
Implement a data-based, agile marketing system that’s been proven in Fortune 500 firms and industry-shifting startups.
We Know the Challenges That Are Standing in Your Way.
Because we’ve solved them.
- "We need a team that knows how to deliver in the technical B2B space."
- "Our offering can win in a new market, but we need the right strategy."
- "The next level of growth is within reach – we just need the leads."
- "Not enough people in our market are aware of our company."
- "Our target clients don’t clearly understand the value we provide."
- "Our brand isn’t clearly defined and it’s setting us back."
How we work:
The RTX Framework©.
A proprietary approach that optimizes marketing decision-making.
One of the biggest challenges in growth marketing is balancing short-term opportunities with long-term strategy. Over-focus on the short term leads to haphazard campaigns that lack strategy. Over-focus on the long term leads to missed opportunities.
The RTX Framework© conquers this challenge by breaking down your marketing goals into annual, 90-day, and 30-day objectives. These cycles are planned and executed to your targets for each campaign.
The result is responsiveness to opportunity that’s guided by long-term strategy. In other words: more growth.
Want to learn more about the RTX Framework©?:
Read Ride the Tornado.
Inside, New North's Principal, Tobin Lehman, articulates the process for using uncertainty to your advantage.
Buy on AmazonDownload Sample ChaptersHow you’ll get results: top-tier strategies, tactics, and tools.
Proven Strategies
Strategies are high-level approaches intelligently selected to help you reach your goals. This is the “what” of your engagement.
Industry-Leading Tactics
Tactics are marketing practices implemented to help carry out strategies. This is the “how” of your engagement.
Top-tier tools
We’ve implemented innovative strategy for 20 years – enough time to build a killer technology toolbox. Here’s a sample of the tools we work with, but if you’ve got something not listed, ask. The odds are we’ve used it.
It All Comes Together To Get Results Clients Love.
We have been partnering with New North for a year and it has been a great experience.
New North is wonderfully unique in the marketing space. Their emphasis on data analysis is like nothing I have ever seen before. Every initiative, every metric, every campaign is measured, so you know exactly what efforts are leading you to opportunities. I always know what our goals are, what I need to do to do my part, what they are doing on their end and that accountability for me, is really helpful- marketing is the last thing I want to do, most days. 🙂 They are honest, open, direct, supportive, and always on it. Great experience.
New North has done a fantastic job in helping our company with various marketing projects and web upkeep. The communication we receive from the team is top notch and they are always willing to help us find solutions to our problems.
We’ve been very happy with New North. They have expanded our web presence significantly and have increased our inbound sales leads. They are a core part of our Sales and Marketing strategy. We highly recommend them!
The team at New North are incredibly nice and do a great job with all of our website work. We are more than happy with the maintenance they provide as well as the high quality changes they have made for us improving our website to where our customer interaction is leagues ahead of where it was before. The team lead Tobin is very responsive and has helped guide us to make sure we have what we want.
I’ve hired New North multiple times. Great firm and excellent results.
They have helped me not only execute but also to help me strategically position my company, products, to better meet customer needs.
I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time. I would recommend New North to anyone looking for someone to help them with their marketing. They will help you get and keep good customers!
when it comes to leading-edge inbound marketing strategy and execution we turn to Tobin and his NewNorth team, who take digital marketing for lead generation and sales to a whole new level.
I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time. I would recommend New North to anyone looking for someone to help them with their marketing. They will help you get and keep good customers!
I highly endorse New North’s work, knowledge and experience.
New North did an incredible job in creating our website. I’m constantly getting compliments on how professional it looks. I also have a number of people that when I meet them have already made the decision to use our firm. I use it constantly to show prospective clients about our firm. I can’t say enough about them. They are terrific!
I’ve used the team at New North since their inception and I always recommend them to friends and colleagues. I’ve always found them to have superior service and competitive rates.
New North is creative and willing to take on any challenges we throw their way. Exactly the type of provider we like to partner with.
New North is not only thorough, but also easy to work with, and always willing to take the time to discuss concerns and respond to questions.
New North has been an integral part of helping Southern States Cooperative develop both a loyalty program that delivers value to our customers, and email campaigns that drive sales and transactions. The team at New North is responsive, detailed, and also very creative in their approach to digital loyalty marketing.
How to get started.
Take the first step toward a better marketing approach.
Schedule a short meeting to assess fit.
The first step is to set up a quick phone call. No pressure to move forward – just a 15-30-minute phone call to talk through your growth goals.
Visualize your engagement.
Next, we'll chart out what your marketing solution could look like, offering examples of clients who have walked the same path.
Choose the engagement type, budget, and goals.
Select a project, campaign, or retainer to best meet your objectives. We begin to implement award-winning marketing strategy to propel your firm to the next level.