Marketing For Software VARs

Reach Growth Goals with Proven Marketing for Software VARs

Get more high-fit clients. Establish your expertise. Grow your company.

We Know the Challenges That Are Standing in Your Way.

Because we’ve solved them.

  • We do great dev work. We just need more high-fit clients.
  • We need to position our expertise to stand out from other VARs.
  • Our competitors are showing up before us in search.
  • Our marketing materials don't clearly communicate our value.
  • We need to find out how to get in front of decision-makers.
  • I want a deeper understanding of the market for our services.

Let's take your marketing to the next level.

For more than a decade, we’ve helped value-added resellers like you to reach their growth goals – from getting more high-fit clients to dominating local markets. Our approach works.

CASE STUDY
Local SEO Makes all the Difference

Problem:
Swift Systems knew that they needed to rank higher in the keywords that were relevant to their customers and their business. That's where New North came in.

Solution:
New North worked with Swift Systems to create and implement an SEO strategy that would boost their ranking for relevant keywords and drive an increase in organic traffic. This involved research to determine the most relevant keywords for targeting, creating a keyword sitemap, and implementing optimization strategies. Additionally, New North created additional content in the form of blog posts and pages to target long tail keywords. The results were 103 first page keyword rankings, 74 of which were overall #1 rankings, and a 12.2% increase in visibility.

We’ve Optimized the Marketing Decision-Making Process.

The digital landscape is changing fast. Markets and technologies are constantly emerging and shifting. Determining the right opportunities to pursue is harder than ever.

Success requires considered decision-making - but also rapid thinking and execution.

We’ve found that one of the biggest challenges in growth marketing is balancing short-term opportunities with long-term strategy. Over-focus on the short term leads to haphazard campaigns that lack strategy. Over-focus on the long term leads to missed opportunities.

Our decision-making approach bridges the gap so you can grow past it. And we wrote a book about it so you can learn it for yourself.