Branding Your Loyalty Program
In this post we look at a few of the challenges that come with branding a loyalty program and how to avoid the “My” campaign pitfall.
In this post we look at a few of the challenges that come with branding a loyalty program and how to avoid the “My” campaign pitfall.
In this post we’ll look at how expectations for our products and services are the starting point for the customer experience.
In this post we look at customer engagement and the impact of expectations. Many times marketers have the power to control customer expectations and use the for great gains, and other times they fail to harness the power and let customers determine their own.