Branding Your Loyalty Program
In this post we look at a few of the challenges that come with branding a loyalty program and how to avoid the “My” campaign pitfall.
expectations
Customer Experience & Expectations
In this post we’ll look at how expectations for our products and services are the starting point for the customer experience.
Customer Expectations for Rewards
In this post we look at customer engagement and the impact of expectations. Many times marketers have the power to control customer expectations and use the for great gains, and other times they fail to harness the power and let customers determine their own.