Marketing strategy & execution for
B2B tech companies

Some agencies focus on strategy. Others specialize in a tactic. When you partner with New North, you get the minds for strategy and the muscles for execution.

You can't do it all. So let us fill in the gaps.

Content

We craft engaging narratives. Through blog posts, podcasts, videos, case studies, and more, our content creation services resonate with your audience, enhancing your credibility and promoting meaningful engagement.

ABM

We personalize your approach. Our ABM strategies focus on key accounts, delivering bespoke marketing experiences that resonate with decision-makers, turning leads into loyal clients.

Paid

We optimize your reach. Leveraging a tactical blend of PPC, display ads, and social media, our paid media campaigns push your message further, reaching the right people at the right time.

Reporting

We streamline your efforts. Our robust marketing operations ensure smooth campaigns, analytics that matter, and systems that deliver. It’s about creating efficiency, increasing effectiveness, and driving growth.

Design

We create visually stunning designs that captivate and communicate. Whether it’s branding, graphics, or digital assets, our creative solutions ensure your message resonates, leaving a lasting impression on your audience.

Website Development

We develop seamless, user-friendly websites that perform. By combining functionality with design, our websites not only look great but also drive engagement, improve user experience, and deliver measurable results.

To get started, we'll go through 4 key steps with you

Discovery

Your business is unique. So we’ll take the time to understand your goals, identify the customers you’re going after, and confirm your priorities.

Analysis

We’ll build a proposal to hit your goals. Our team will create a high-level plan and itemize the exact deliverables for the next 90 days.

Planning

We’ll work together and refine the approach. And we’ll identify the exact steps it’ll take to hit your numbers.

Sign-off

We won’t waste time. Once we have sign-off, we’ll meet with your team and get to work. Research and strategy begins on day one.

You'll never say "I wonder what my agency is doing for me."

At New North, we don’t just create a pretty Powerpoint presentation and peace out. We work with you to find the right mix of tactics to meet your objectives. And then we find a way to get the work done.

Get 24×7 access to a client portal with tasks, due dates, and status
Coordinate & prioritize tasks with our team during weekly meetings
Get 24×7 access to custom reports, giving you full visibility into your campaigns

Real people, real result

“We were tasked with overhauling our company website: new nav, new content, new design.

Our team at New North was adept at leading us through this process and our new website is a major improvement. It received high praise from the entire company.”

Jaimee Ryan

Senior Vice President, Marketing @ COTA

“A lot of agencies *say* they want to be an extension of your team or a true partner — New North has actually accomplished that.

They produce our podcast which became the foundation of our content marketing program. Now they’re helping me streamline my digital advertising and demand generation efforts. They have clean processes, smart team members, and are always willing to adapt or pivot to make sure we’re getting what we need. Five stars all the way.”

Toby Phillips

Vice President, Marketing and Communications @ Kolbe Corp

“We struggled with metrics and the ability to measure and defend our marketing activities. New North was able to build us dashboards that make sense, showing everything needed for management. This included PPC data, social media metrics, website stats, impressions and leads/MQLs with custom sources.”

Barb Williams

Senior Manager, Lead and Demand Generation @ RICOH Graphics Communications

“We sell an extremely complex product. And we have a small scrappy marketing team.

When it all comes down to it, we have one guy. A one man army in marketing. And in order to deliver, we pulled these guys into the fold in a manner that we don’t consider them as vendors. They’re partners.”

Josh DeTar

Executive Vice President, Evangelism @ Tyfone

“In my industry, we take our partnerships very seriously.

It’s rare to find a team in tech that has the same values. You guys have gone above & beyond to teach me all about podcasting.”

Jen Kern

CMO @ Qu

“Some of the most incredible people I’ve ever worked with.

Bringing the voices of the incredible women of tech to light with you and the team has been some of the most meaningful work of my life. Thank you for your ongoing support!”

Christina Brady

CEO and Co-Founder @ Luster.ai

"We use points, not hours

Clients invest $8-30K per month

Most marketing agencies invoice for hours, rather than real work. This means they make more money…when they work slower.But you don’t have time to work slower. You need to get real work done. And you need to know what it’s going to cost. At New North, we take a different approach. We use points, not hours.

Marketing strategy & execution for
B2B tech companies

YOU’RE IN A GREAT COMPANY