Strategy & execution for small, scrappy B2B tech marketing teams

Some agencies focus on strategy. Others specialize in a tactic. When you partner with New North, you get the minds for strategy and the muscles for execution.

Branding & Positioning

Establish a clear identity for your company. Our team of marketers specializes in carving out distinct positions for tech companies within a competitive market. We’ll help you articulate your company’s mission, vision, and unique selling propositions, creating a powerful and consistent brand narrative.

With careful research and strategic thinking, our branding and positioning services ensure your brand stands out, commands attention, and builds a lasting relationship with your best customers.

Content creation

Engage and educate your audience with high-impact content. Our content creation services span everything from in-depth whitepapers and research reports to blog posts, podcasts and videos. We understand the complexities of your technology, and we’re used to translating those into compelling stories.

The content we produce boosts your credibility, improves SEO, drives engagement, and generates qualified sales opportunities. We don’t just create content – we create a conversation with your customers.

Paid media

Double down on what works. Our paid media strategies comprise a dynamic blend of pay-per-click (PPC), display ads, and social media promotions. We manage every aspect of your advertising, from ad creation to performance tracking, using data-driven tactics to reach the right audiences at the right time. Through constant testing and optimization, we ensure that every advertising dollar spent contributes to your business growth and ROI.

Account-based marketing

Prioritize personalization and connect with your most ideal accounts. We understand that not all leads are created equal, and that’s why we focus on your most valuable prospects.

By creating tailored marketing experiences that resonate with decision-makers in key accounts, we help you forge deeper relationships, accelerate the sales cycle, and increase customer lifetime value. Our ABM strategies are the bridge that connects marketing with sales, turning leads into loyal clients.

Marketing operations

Marketing isn’t just about creativity – it’s also about the process. Our marketing operations services help you streamline your campaigns, establish clear KPIs, and implement a martech stack that makes the most sense for your organization.

From campaign planning and execution to data analysis and reporting, we make sure your team has the information needed to make the best decisions.

Sales enablement

Supercharge your sales team with the right content at the right time. Our marketing strategists will help your sales team get the right tools and insights they need to close deals more effectively. We align sales and marketing efforts to ensure a seamless customer journey, from the first point of contact to the final sale.

Give your sales team the confidence and knowledge they need to turn prospects into loyal customers.

We use points, not hours

Most marketing agencies invoice for hours, rather than real work. This means they make more money…when they work slower.

But you don’t have time to work slower. You need to get real work done. And you need to know what it’s going to cost.

At New North, we take a different approach. We use points, not hours.

Featured Case Studies

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