Strategy & execution for small, scrappy B2B tech marketing teams
Some agencies focus on strategy. Others specialize in a tactic. When you partner with New North, you get the minds for strategy and the muscles for execution.
Branding & Positioning
Establish a clear identity for your company. Our team of marketers specializes in carving out distinct positions for tech companies within a competitive market. We’ll help you articulate your company’s mission, vision, and unique selling propositions, creating a powerful and consistent brand narrative.
With careful research and strategic thinking, our branding and positioning services ensure your brand stands out, commands attention, and builds a lasting relationship with your best customers.
Content creation
Engage and educate your audience with high-impact content. Our content creation services span everything from in-depth whitepapers and research reports to blog posts, podcasts and videos. We understand the complexities of your technology, and we’re used to translating those into compelling stories.
The content we produce boosts your credibility, improves SEO, drives engagement, and generates qualified sales opportunities. We don’t just create content – we create a conversation with your customers.
Paid media
Account-based marketing
By creating tailored marketing experiences that resonate with decision-makers in key accounts, we help you forge deeper relationships, accelerate the sales cycle, and increase customer lifetime value. Our ABM strategies are the bridge that connects marketing with sales, turning leads into loyal clients.
Marketing operations
From campaign planning and execution to data analysis and reporting, we make sure your team has the information needed to make the best decisions.
Sales enablement
Give your sales team the confidence and knowledge they need to turn prospects into loyal customers.
We use points, not hours
But you don’t have time to work slower. You need to get real work done. And you need to know what it’s going to cost.
At New North, we take a different approach. We use points, not hours.
Featured Blog Posts
The evolution of ABM in B2B sales cycles reflects a shift from broad-based marketing to hyper-targeted, account-specific strategies. This approach..
What is Account-Based Marketing Software? If you want to reach your ideal accounts, your team needs specific Account-based marketing (ABM)..
Marketing operations is the foundation that supports every effective B2B marketing team. It ensures that all the moving parts—tools, data,..