The B2B marketing agency that actually
rolls up its sleeves
Content. Paid. ABM. Reporting. Get the right mix of services for
your scrappy B2B tech marketing team.
You’re in great company
You can't do it all. So let us fill in the gaps.
ABM
Your top tier accounts require a unique approach. Our team will build a customized plan to reach a specific segment of your audience. We’ll then craft campaigns to target key decision-makers across email, paid, and organic channels.
Content
Build trust with your best customers. Through blog posts, podcasts, videos, case studies, and more, our content creation services resonate with your audience, enhancing your credibility and promoting meaningful engagement.
Paid Media
Optimize your reach. Leveraging a tactical blend of PPC, display ads, and social media, our paid media campaigns push your message further, reaching the right people at the right time.
Reporting
We streamline your efforts. Our team has the technical chops to connect the dots across owned and paid channels. It’s all about creating efficiency, increasing effectiveness, and driving growth.
To get started, we'll go
through
4 key steps with you
Discovery
Your business is unique. So we’ll take the time to understand your goals, identify the customers you’re going after, and confirm your priorities.
Sign-off
We’ll work together and refine the approach. And we’ll identify the exact steps it’ll take to hit your numbers.
Exploration
We’ll build a proposal to hit your goals. Our team will create a high-level plan and itemize the exact deliverables for the next 90 days.
Kickoff
We won’t waste time. Once we have sign-off, we’ll meet with your team and get to work. Research and strategy begins on day one.
Discovery
Exploration
Sign-off
Kickoff
You'll never say "I wonder what my agency is doing."
At New North, we don’t just create a pretty Powerpoint presentation and hand it over. We work with you to find the right mix of tactics to meet your objectives. And then we get the work done.
- Get 24x7 access to a client portal with tasks, due dates, and status
- Coordinate & prioritize tasks with our team during weekly meetings
- Get 24x7 access to custom reports, giving you full visibility into your campaigns
Real people, real results
“We were tasked with overhauling our company website: new nav, new content, new design.
Our team at New North was adept at leading us through this process and our new website is a major improvement. It received high praise from the entire company.”
Jaimee Ryan
Senior Vice President, Marketing @ COTA
“We sell an extremely complex product. And we have a small scrappy marketing team.
When it all comes down to it, we have one guy. A one man army in marketing. And in order to deliver, we pulled these guys into the fold in a manner that we don’t consider them as vendors. They’re partners.”
Josh DeTar
Executive Vice President, Evangelism @ Tyfone
“A lot of agencies *say* they want to be an extension of your team or a true partner — New North has actually accomplished that.
They produce our podcast which became the foundation of our content marketing program. Now they’re helping me streamline my digital advertising and demand generation efforts. They have clean processes, smart team members, and are always willing to adapt or pivot to make sure we’re getting what we need. Five stars all the way.”
Toby Phillips
Vice President, Marketing and Communications @ Kolbe Corp
“In my industry, we take our partnerships very seriously.
It’s rare to find a team in tech that has the same values. You guys have gone above & beyond to teach me all about podcasting.”
Jen Kern
CMO @ Qu
“We struggled with metrics and the ability to measure and defend our marketing activities.
New North was able to build us dashboards that make sense, showing everything needed for management. This included PPC data, social media metrics, website stats, impressions and leads/MQLs with custom sources.”
Barb Willans
Senior Manager, Lead and Demand Generation @ RICOH Graphics Communications
“Some of the most incredible people I’ve ever worked with.
Bringing the voices of the incredible women of tech to light with you and the team has been some of the most meaningful work of my life. Thank you for your ongoing support!”
Christina Brady
CEO and Co-Founder @ Luster.ai
The team who rolls up its sleeves
Many of the strategists you will work with have been in your seat before. We understand the pressure you’re under and what it takes to get the job done. Our team includes a unique blend of in-house and agency experience.
Joe Michalowski
Joe is the Head of Client Services at New North. After working in agencies like Animalz as a B2B tech content writer, he moved in-house to run content marketing for a Series A SaaS business, helping the business grow from $1M to $10M in ARR over three years. Joe specializes in building content engines that drive organic growth through SEO, podcasting, social media, and email marketing. He joined the New North leadership team to help B2B tech companies grow with strategies that fit small, scrappy marketing teams.
Dallion Durán-Ballén
Dallion Durán-Ballén is an accomplished marketer, content producer and digital strategist. She brings creativity and strategic thinking to every project. A skilled storyteller, Dallion knows how to craft engaging experiences to amplify your brand message across all emerging platforms. She can help you connect with your desired audience and produce impactful business results.
Baylee Gunnell
As a Growth Marketing Strategist at New North, Baylee excels in developing strategies that deliver measurable results. Baylee has a proven track record of expanding client bases, generating significant revenue, and boosting web traffic. Baylee’s specialties include marketing strategy, SEO, Google Analytics, web design, and content creation. Outside of work, she enjoys true crime podcasts, drone videography, and hiking with her dog.
Kiyan Klocker
Kiyan is a skilled Growth Marketing Strategist at New North, specializing in digital advertising, ABM, and content marketing with a history of successful campaign management across multiple channels. He’s a proactive problem solver and data-driven strategist, adept at developing and executing comprehensive marketing plans. His collaborative approach and keen analytical skills ensure client goals are met with precision. Kiyan’s expertise and dedication make him a valuable asset to any small scrappy B2B marketing team.
Mia Mixan
Mia is a Growth Marketing Strategist at New North that specializes in B2B marketing strategies. Mia gained experience by working and leading marketing teams at SaaS and FinTech startups. She excels in ABM, content strategy, and social media marketing, and is an expert in the latest AI marketing tools.
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