The B2B marketing agency that actually
rolls up its sleeves

Content. Paid. ABM. Reporting. Get the right mix of services for
your scrappy B2B tech marketing team.

You’re in great company

You can't do it all. So let us fill in the gaps.

ABM

Your top tier accounts require a unique approach. Our team will build a customized plan to reach a specific segment of your audience. We’ll then craft campaigns to target key decision-makers across email, paid, and organic channels.

Content

Build trust with your best customers. Through blog posts, podcasts, videos, case studies, and more, our content creation services resonate with your audience, enhancing your credibility and promoting meaningful engagement.

Paid Media

Optimize your reach. Leveraging a tactical blend of PPC, display ads, and social media, our paid media campaigns push your message further, reaching the right people at the right time.

Reporting

We streamline your efforts. Our team has the technical chops to connect the dots across owned and paid channels. It’s all about creating efficiency, increasing effectiveness, and driving growth.

To get started, we'll go
through 4 key steps with you

Discovery

Your business is unique. So we’ll take the time to understand your goals, identify the customers you’re going after, and confirm your priorities.

Sign-off

We’ll work together and refine the approach. And we’ll identify the exact steps it’ll take to hit your numbers.

Exploration

We’ll build a proposal to hit your goals. Our team will create a high-level plan and itemize the exact deliverables for the next 90 days.

Kickoff

We won’t waste time. Once we have sign-off, we’ll meet with your team and get to work. Research and strategy begins on day one.

Discovery

Your business is unique. So we’ll take the time to understand your goals, identify the customers you’re going after, and confirm your priorities.

Exploration

We’ll build a proposal to hit your goals. Our team will create a high-level plan and itemize the exact deliverables for the next 90 days.

Sign-off

We’ll work together and refine the approach. And we’ll identify the exact steps it’ll take to hit your numbers

Kickoff

We won’t waste time. Once we have sign-off, we’ll meet with your team and get to work. Research and strategy begins on day one.

You'll never say "I wonder what my agency is doing."

At New North, we don’t just create a pretty Powerpoint presentation and hand it over. We work with you to find the right mix of tactics to meet your objectives. And then we get the work done. 

Real people, real results

“We were tasked with overhauling our company website: new nav, new content, new design.

Our team at New North was adept at leading us through this process and our new website is a major improvement. It received high praise from the entire company.”

Jaimee Ryan
Senior Vice President, Marketing @ COTA

“We sell an extremely complex product. And we have a small scrappy marketing team.

When it all comes down to it, we have one guy. A one man army in marketing. And in order to deliver, we pulled these guys into the fold in a manner that we don’t consider them as vendors. They’re partners.”

Josh DeTar
Executive Vice President, Evangelism @ Tyfone

“A lot of agencies *say* they want to be an extension of your team or a true partner — New North has actually accomplished that.

They produce our podcast which became the foundation of our content marketing program. Now they’re helping me streamline my digital advertising and demand generation efforts. They have clean processes, smart team members, and are always willing to adapt or pivot to make sure we’re getting what we need. Five stars all the way.”

Toby Phillips
Vice President, Marketing and Communications @ Kolbe Corp

“In my industry, we take our partnerships very seriously.

It’s rare to find a team in tech that has the same values. You guys have gone above & beyond to teach me all about podcasting.”

Jen Kern
CMO @ Qu

“We struggled with metrics and the ability to measure and defend our marketing activities.

New North was able to build us dashboards that make sense, showing everything needed for management. This included PPC data, social media metrics, website stats, impressions and leads/MQLs with custom sources.”

Barb Willans
Senior Manager, Lead and Demand Generation @ RICOH Graphics Communications

“Some of the most incredible people I’ve ever worked with.

Bringing the voices of the incredible women of tech to light with you and the team has been some of the most meaningful work of my life. Thank you for your ongoing support!”

Christina Brady
CEO and Co-Founder @ Luster.ai

The team who rolls up its sleeves

Many of the strategists you will work with have been in your seat before. We understand the pressure you’re under and what it takes to get the job done. Our team includes a unique blend of in-house and agency experience.

Joe Michalowski

Senior Marketing Advisor

Joe is the Head of Client Services at New North. After working in agencies like Animalz as a B2B tech content writer, he moved in-house to run content marketing for a Series A SaaS business, helping the business grow from $1M to $10M in ARR over three years. Joe specializes in building content engines that drive organic growth through SEO, podcasting, social media, and email marketing. He joined the New North leadership team to help B2B tech companies grow with strategies that fit small, scrappy marketing teams.

Baylee Gunnell

Account Director
Baylee excels in creating scalable content strategies that drive real results. She specializes in launching content series, optimizing content for SEO, and leveraging AI to streamline workflows. Baylee is also the host of Content Logistics, a podcast that uncovers the foundational (and sometimes frustrating) elements of content marketing. When she’s not helping brands level up their content, you’ll find her listening to true crime podcasts, capturing drone footage, or hiking with her dogs.

Colin Costigan

Account Director
Colin brings expertise in SEO, Paid Media, Strategy, Analytics, and ABM. With a history of leadership roles at marketing agencies, he has a proven track record of helping clients achieve record growth. Colin is passionate about helping clients realize their potential by crafting ideas into optimized campaigns and solving the complex puzzle of B2B tech marketing and sales with data-driven solutions.

Mia Mixan

Marketing Strategist
Mia specializes in B2B marketing strategies. With experience leading marketing teams at SaaS and FinTech startups, she excels in ABM, content strategy, and social media marketing. An expert in the latest AI marketing tools, Mia drives impactful campaigns that enhance brand visibility and engagement.

Spencer Hertle

Marketing Strategist
Spencer brings fresh perspectives to the marketing world, with experience crafting impactful strategies across various industries. He has a knack for understanding client needs and turning insights into action. Spencer’s expertise includes digital marketing, brand development, and market research. Known for his innovative approach, he thrives on delivering measurable results. At New North, Spencer collaborates with the team to create data-driven strategies that drive success.

Nathalie Mintjens

Marketing Strategist
Nathalie’s marketing journey has taken her through real estate, higher education, and B2B events. Along the way, she developed a talent for creating content that bridges the gap between brands and their audiences. At New North, she focuses on helping B2B companies connect with their customers through clear, creative, and compelling storytelling. With a knack for turning complex ideas into engaging content, Nathalie ensures every project speaks to the right people in the right way.

Gracie Diamond

Marketing Strategist
Gracie is a Marketing Strategist with a passion for creating impactful strategies that help brands grow and connect with their audiences. She’s skilled in optimizing digital campaigns, boosting engagement, and driving measurable results. With expertise in content creation, campaign management and marketing strategy, Gracie brings a creative and data-driven approach to her work. When she’s not working, you can find her painting, writing, and exploring new creative outlets.

Taylor Doerbaum

Marketing Strategist
With marketing experience spanning across multiple industries including construction, finance, and talent acquisition, Taylor brings a wealth of experience in strategy, content development, and brand growth. She has led high-level marketing initiatives, from brand storytelling to data-driven campaign optimization. Taylor’s strategic mindset and creative approach make her a key driver of success in the ever-evolving marketing landscape.

Kristy Cunningham

Marketing Strategist
Kristy specializes in growth strategies, content marketing, demand generation, and generative AI to help scrappy B2B teams scale smarter and drive real results. With experience in agency and in-house marketing for global brands, she knows what works and what doesn’t and how to craft high-performing campaigns and designs that convert. When she’s not optimizing marketing funnels, she’s training for marathons or diving into creative projects.

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