Show Notes

In this week’s episode (the first episode of Season 2!), Tobin and Jon discuss the viability of direct mail, and debate the question: is direct mail dead? Jon argues that direct mail is not dead – Tobin argues that it may be.

This Week’s Topic:

Is Direct Mail Dead?

Discussion

• Will this season of You’re the Marketing Department be more successful than the Packers season?
• Is direct mail dead?
• Is the price of direct mail too high?
• Is direct mail trackable?
• The difficulty of print
• List quality is lower in direct mail
• Is direct mail spammy?

Additional Resources

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