Episode 1: Is Direct Mail Dead? A Debate

Table of contents

Show Notes

In this week’s episode (the first episode of Season 2!), Tobin and Jon discuss the viability of direct mail, and debate the question: is direct mail dead? Jon argues that direct mail is not dead – Tobin argues that it may be.

This Week’s Topic:

Is Direct Mail Dead?

Discussion

Will this season of You’re the Marketing Department be more successful than the Packers season?
Is direct mail dead?
Is the price of direct mail too high?
Is direct mail trackable?
The difficulty of print
List quality is lower in direct mail
Is direct mail spammy?

Additional Resources

Join our LinkedIn group, or send us questions at podcast@newnorth.com!

You might also like...

SEO Starter Guide for B2B: A Beginner’s Guide to More Traffic and Conversions

Introduction SEO can feel overwhelming, especially for small B2B marketing teams juggling multiple priorities. There’s an endless stream of advice..

How to Do B2B SEO: The Complete Guide

Unsurprisingly, there has been a lot written about B2B SEO. Marketers are gonna market, after all. A quick Google search..

B2B Video Marketing: How to Create Content that Drives Sales, Not Just Views

Most B2B companies either don’t create video content or struggle to generate meaningful traffic from it. According to Wyzowl’s 2025..

New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.

Resources

Let's connect

© New North

2017