Episode 4: How to Increase Email Open Rates

Show Notes

In this week’s episode, we talk about email open rates – how they’re calculated, why they matter, and how to increase them.

This Week’s Mailbag Question:

How can I increase my email open rates?


  • What does open rate mean / how is it calculated?
  • How your list plays into your open rate
  • How to write subject lines that get opened
  • You should use every email to test
This Week’s Food For Thought

On Writing Well, by William Zinsser

This book forever changed the way that Tobin writes. Learn how to maximize the value of every sentence. Learn how to cut out the words that don’t matter, and how to focus on the ones that do. These tips on writing well will help you to create great subject lines – and get your message across clearly through the written word.

Additional Resources

Join our Linked In group, or send us questions at [email protected]!

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