Episode 7: The Why and How of Sales and Marketing Integration

Table of contents

Show Notes

In this week’s episode, we discuss why integrating sales and marketing is so crucial, then examine the best ways to do align the two departments.

This Week’s Mailbag Question:

How should I integrate sales and marketing?

Discussion:

Why is integrating sales and marketing important?
What does integration mean?
What tools should be used for integration? (Hint: Marketing Automation!!)
How often should sales and marketing meet?
What stats should each side bring to the table

This Week’s Food for Thought

What Can You Cut?

Tobin gives you permission to cut one thing from your marketing over the upcoming quarter. Don’t overload your plate. Focus on what really matters, and be brave enough to admit what doesn’t.

Additional Resources

Join our LinkedIn group, or send us questions at podcast@newnorth.com!

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Episode 7: The Why and How of Sales and Marketing Integration

Jacob Brain

Show Notes

This Week’s Mailbag Question:

How should I integrate sales and marketing?

This Week’s Food for Thought

What Can You Cut?

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5 B2B SaaS Marketing Examples to Learn From

David vs. Goliath: B2B Growth Marketing Tactics for Small but Mighty Teams

How to Run B2B Webinars That Generate Leads (Not Just Empty Registrations)

Resources

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