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I was recently interviewed for an online marketing story for the Frederick News Post. Trying to summarize online marketing into a single article for a newspaper was a pretty tough job for the reporter, but he did a pretty good job of catching the major points and options available for marketers. Many other colleagues from the Greater Frederick Advertising Federation were also interviewed.
Too many B2B campaigns fail because the messaging isn’t aligned with how buyers actually make decisions. Companies often blast generic..
https://youtube.com/watch?v=4Qe8HXXDF20%3Fsi%3DXM9ycCTLSHJlJheZ If your pipeline feels like it’s stalling, forms might be to blame. On paper, B2B lead forms are logical..
Tech marketing teams spend hours on outreach, but generic emails do not move the needle with the right accounts. Unlike..
