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I was recently interviewed for an online marketing story for the Frederick News Post. Trying to summarize online marketing into a single article for a newspaper was a pretty tough job for the reporter, but he did a pretty good job of catching the major points and options available for marketers. Many other colleagues from the Greater Frederick Advertising Federation were also interviewed.
The evolution of ABM in B2B sales cycles reflects a shift from broad-based marketing to hyper-targeted, account-specific strategies. This approach..
What is Account-Based Marketing Software? If you want to reach your ideal accounts, your team needs specific Account-based marketing (ABM)..
Marketing operations is the foundation that supports every effective B2B marketing team. It ensures that all the moving parts—tools, data,..
