Author name: Baylee Gunnel

SEO Starter Guide for B2B: A Beginner’s Guide to More Traffic and Conversions

Leave a Comment / Lead Generation / Baylee Gunnel

Introduction SEO can feel overwhelming, especially for small B2B marketing teams juggling multiple priorities. There’s an endless stream of advice about keywords, backlinks, and ranking factors, but not everything matters equally. The key to B2B SEO success? Start by answering your customer’s questions. When you create useful, well-structured content, search engines will reward you. In […]

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Why Email Open Rates Are Unreliable—And What to Measure Instead

Email Marketing / Baylee Gunnel

Your email open rates might be higher than ever – but those numbers are lying to you. Traditional email metrics have become increasingly unreliable between Apple’s privacy changes and aggressive spam filters. The real story of your campaign’s success is hiding somewhere else. This erosion of trustworthy data creates a critical challenge for B2B tech

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