Episode 6: Uncovering the Gold Mine of Expert Content

Jacob Brain

Author

Show Notes


In this week’s episode, we discuss how to uncover the gold mine of your expertise using expert content marketing.

This Week’s Mailbag Question:

What is expert content marketing?

Discussion:

  • What is expert content marketing?
  • The SEO benefits of expert content marketing
  • The share-ability of expert content
  • How expert content wins customers
This Week’s Food for Thought

The Expert Ecosystem, by New North

Go deeper in understanding how expert content can create an environment where customers value your service more than ever before.

Additional Resources

Join our LinkedIn group, or send us questions at podcast@newnorth.com!

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