Justin Brown recording in the studio, 32 degree line-screen treatment
Justin Brown · CEO, New North
Our approach

You're not selling tennis shoes.

Consumer marketing can sell something after one click. Complex B2B sales cycles run on quiet, repeated contact, months of it, before anyone ever fills out a form. Our whole model is built around that.

How B2B actually buys

Here's a real deal, reconstructed from the touchpoints:

ONE CLOSED DEAL, TRACED BACKWARD SOURCE: CLIENT CRM + PLATFORM DATA
One closed deal, traced backward 2,900 impressions narrow to 266 tracked touchpoints, which resolve into a single won deal: shortlisted, evaluated, then won over nine months across five stakeholders, with no form fills until the very end. 2,900 IMPRESSIONS 266 TOUCHPOINTS 1 deal SHORTLISTED → EVALUATED → WON Nine months. Five stakeholders. Zero form fills until the very end.
One deal. 266 touchpoints. Nearly 3,000 impressions. About 30% more each year. Anyone selling your pipeline in 30 days is pricing the last click of a nine-month story.
The process

Four steps, two weeks, no standard prescriptions.

No two organizations define a lead the same way, set the same growth targets, or carry the same costs. So there's no shelf-ready prescription to hand you. Two weeks with us gets you a roadmap built on your specifics, plus a clear case for the right program to run. Most agencies skip that work. They'd rather sell you the offering they already built.

01 · Discovery

A structured 90-minute working session

Founders, sales, and marketing in one room, run against a fixed agenda. Not a discovery call where you talk and we nod. Every minute is accounted for, and the whole session is recorded and transcribed so nothing gets lost.

The agenda
Discovery Session
90 minutes · your team + ours
0:00
Where you are
Goals, constraints, what's been tried.
0:15
Your best customers
Who buys, why they chose you, why they stay.
0:45
Historical performance
What worked, what stalled, what it cost.
1:05
The gaps
Where the shortlist is being lost today.
1:20
What happens next
The research window, check-ins, and the readout date.
One meeting · Structured · Recorded & transcribed
02 · Research

The deep work, run by analysts

We map your competitors' full footprint: search, content, social, and paid. Where they show up, what they spend, and what's actually working for them. The tool stack alone runs $2,000+ a month. It's part of the work, not an add-on.

DataForSEOExa.aiMozAhrefsSpyFu
Compass / Deliverables Competitive Research Report Research Published SAMPLE DATA Updated Mar 14 CONTENTS Executive Summary Market Overview Buyer Segments Competitive Landscape Channel Performance Recommendations CLIENT ANONYMIZED PREPARED FOR Vendor A 5.5/10 Positions as the AI-enabled investigations platform for analysts and security teams. Strong niche credibility, limited category-level reach. SEO Social Content Paid Brand 10 3 KEY OBSERVATIONS Strongest managed-attribution positioning in the set Owned podcast reaches practitioners directly Domain authority trails larger competitors Certification record creates a defensible moat Vendor B 7.75/10 Publicly traded platform bundling isolation and data protection into a broader cloud security suite. Scale advantage across every channel. SEO Social Content Paid Brand 10 3 KEY OBSERVATIONS Isolation is a bundled feature, not a core product Brand authority drives organic search dominance Paid strategy targets competitor brand terms Low overlap on managed-attribution use cases
Competitive research reportSample data · Client anonymized
03 · Alignment

Objectives we track together

We review your historical data: CRM exports, past campaigns, and spend. We agree on the objectives and how we'll measure them. Then we name the level of accountability your own measurement can support today:

  1. L1Executionwhat shipped, on time, on spec
  2. L2Performancewhat moved: traffic, engagement, replies
  3. L3Growthwhat compounds: pipeline you can trace
Compass / Deliverables Competitive Alignment Grid Research Published SAMPLE DATA Updated Mar 14 CAPABILITY CLIENT VENDOR A VENDOR B VENDOR C VENDOR D Isolated browsing session Zero-trust access policy Managed attribution Native SIEM integration Data-loss prevention Non-attributable egress Per-session audit trail Deploys without agent Full support Partial / add-on Not supported VENDOR NAMES REMOVED
Competitive alignment gridSample data · Vendor names removed
04 · Roadmap

A 90-day plan with a real number

Initiatives sequenced across 90 days, the program the analysis supports (Authority, Reach, or Pursuit), and the investment level the math supports. Named. If the number is more than you want to spend, we tell you what's achievable at your level, and we're specific about what isn't.

You keep the roadmap either way.
Compass / Deliverables Annual Plan Roadmap Published SAMPLE DATA Updated Mar 14 Initiative J F M A M J J A S O N D PODCAST PRODUCTION & PUBLISHING Production relaunch & backlog clearance Bi-weekly episode production cadence Rapid-response episode capability SHORT-FORM VIDEO & SOCIAL-FIRST CONTENT Short-form video clip pipeline Social-first content calendar Show design & graphics refresh AEO & SEO CONTENT OPTIMIZATION Optimized transcript & metadata packages SEO blog posts from transcripts GUEST STRATEGY & AUDIENCE DEVELOPMENT Guest booking outreach program Episode topic & question integration INITIATIVES 10 CATEGORIES 4 MONTHS ACTIVE 12 POINTS / MO 120 CLIENT ANONYMIZED
Annual plan roadmapSample data · Client anonymized
TWO WEEKS · END TO END Schedule a call
Ongoing programs

Then the roadmap goes to work.

The roadmap names the program the analysis supports, and that's what we run. Three programs, each built for a different job. Some clients run one. Most end up pairing two.

01

Authority

Become the name buyers already trust before they ever talk to sales. Content, SEO, podcast and video, built on your expertise.

See the program → 02

Reach

Get that authority in front of the right people, repeatedly: paid media, social, and the channels your buyers actually use.

See the program → 03

Pursuit

Go after the named accounts that matter most. ABM campaigns, outbound, and the ops to track every touch.

See the program →
Check out our programs
Full visibility

Once it's running, you see everything.

Every task, tracked. Each piece of work our team touches is logged and categorized by service as it moves: SEO, content, web, strategy.
Everything ties to the roadmap. No orphan work. If it’s in flight, you can trace it back to the plan we set together.
Real-time access, 24/7. Check the portal at 2pm or 2am. You never have to wonder what your agency is working on.
Client View TP
5
Completed
7
Working
58
hrs Delivered
67
hrs Working
Develop Battlecards [Calypso, Deep Alert, Umbo]Completed
Transform complex data into a visually engaging infographic: content mapping, wireframing, copywriting, final design.
8 Hours Completed: 07/29/2026
Manage SEO [July]Completed
Monitor organic search performance, track rankings, ship on-page optimizations, deliver the monthly report.
5 Hours Completed: 08/01/2026
Develop web page [Homepage]Working
Design and develop a new web page aligned to brand guidelines: copywriting, CMS build, conversion elements.
12 Hours Due: 08/10/2026
Deliverables · Ongoing Marketing ServicesLive · 24/7
THE ACTUAL PORTAL · EVERY ENGAGEMENT GETS ONE

See who's ahead of you on the shortlist.

Give us your name and 4 or 5 competitors. We'll build a free report showing where they're visible, where you're not, and what it would take to close the gap.

Then we walk you through it live, on a 30-minute call. No pitch deck, no pressure. If the answer is you don't need us yet, we'll say that too.

Get your comparison report →