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Tech Qualified

Tech Qualified is a podcast for scrappy B2B tech marketing teams who want to get the most from their team and connect with their best customers. In each episode, Meredith Metsker, a Senior Content Leader at a tech company and Justin Brown, the Co-owner of New North, uncover how marketing teams generate qualified opportunities with limited resources. Every episode will help you get one step closer to winning over your ideal customers.

Recent Episodes

In this episode of Tech Qualified, Justin Brown and Meredith Metsker host Nick Lafferty, a seasoned growth marketing consultant and founder of the Early Exit Club. Nick discusses the crucial role of paid marketing strategies for B2B organizations, emphasizing…
In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the world of social media’s role in business growth with Kirsti Lang from Buffer. The conversation starts with the importance of having a strong digital presence,…
In this episode of Tech Qualified, host Meredith Metsker and guest Justin Brown of New North explore the transformative impact of episodic content for small marketing teams. Justin shares his journey from struggling to produce regular content as a…
In this episode of Tech Qualified, Justin Brown dives into the intricacies of content creation with limited resources. He discusses the unique challenges faced by small B2B tech marketing teams with Meredith Metsker, the Director of Content and Community…
​​In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Joe Michalowski from New North. They dive into the evolving landscape of B2B marketing, discussing the critical shift from in-house roles to agency settings. Joe shares…
In this insightful episode of Tech Qualified, Meredith Metsker hosts Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. They dive into the art of crafting effective event strategies for small marketing teams. Lindsay emphasizes the importance of…
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