The Top 16 B2B Marketing Agencies in 2021

There are a lot of B2B marketing agencies out there.

That can make it tough to choose the right firm to work with for your needs.

Look, there’s a lot of jargon out there – but not every B2B marketing agency offers the same set of services and not every agency has the same specialties. If you need branding, for example, you’ll be best served by a subset of firms; if you’re looking for lead generation, a different subset; if you’re looking for something specific (say, market research or podcast creation), still another subset. There might not be one right choice – but, then again, maybe there is.

Making it can get challenging fast.

We’re here to help.

We’ve been doing B2B marketing for over a decade, and we’ve found that engagements work best when needs are aligned to capabilities. With that in mind, here are 16 B2B marketing agencies to consider in 2021.

  1. New North
  2. 310 Creative
  3. Altitude Marketing
  4. Ironpaper
  5. COHN
  6. Bluetext
  7. Bython
  8. Brainrider
  9. SeeResponse
  10. Yesler
  11. Bader Rutter
  12. Jellyfish
  13. Earnest
  14. Walker Sands
  15. Sweet Fish Media
  16. Hinge Marketing

Final note: Yes, they’re ordered, but don’t pay a ton of attention to that (although if you weight the first placement more heavily, I won’t complain). Instead, check out the focus of each firm, and see if its purpose lines up with your needs.

With that said, let’s dive in.

1. New North

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We may be biased in putting ourselves at the top of this list. We may also be totally correct. Either way, here we are, and there’s nothing you can do about it.

We do growth-focused marketing for B2B companies. That includes work in industries like:

  • Hardware
  • SaaS
  • Professional services

And more – just reach out if you’re evaluating fit.

Specifically, we’re focused on lead generation (getting B2B businesses more clients) as opposed to branding (making logos and creating aesthetic style guides – which is helpful but is less directly tied to driving business). Tactically, this means that we’re focused on channels like:

  • Email marketing (newsletters, automation, list building and optimization)
  • Social media marketing (organic social media, paid campaign creation and management)
  • Search marketing (SEO, pay-per-click campaigns)
  • Video marketing (testimonials, service explainers, social videos)
  • Content marketing (blogs, ebooks, web content)
  • Web design and development

We also have deep experience as a marketing agency for B2B tech companies. What sets us apart most, though, is our agile approach to marketing. You can read more about what that means here, but the gist is that we balance long-term strategy with short-term opportunities to get better results and drive leads.

At a Glance

Founded: 2008 // CEO: Tobin Lehman // Notable clients: Thermo Fisher Scientific, Southern States, Langner

Bottom Line

We’re a great fit for global firms looking to launch targeted campaigns and for mid-market businesses that are looking to grow.

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2. 310 Creative

310 Creative brands themselves as an inbound sales and marketing agency based in Los Angeles. Like us, they’re focused on driving revenue and new business as opposed to branding. However, unlike us, their focus (as you can see in the screenshot above) is primarily on using HubSpot as the tool to make that happen.

They’re a Platinum HubSpot partner, which means that they’ve sold $7,000 worth of monthly engagements through the platform.

Here’s how they explain their approach:

We help brands get the most out of their HubSpot investment. What started-out as an operating unit in 2003 working on record label tactical work like website and digital marketing campaigns, pivoted to B2B marketing focus in 2010. Today, we are a leading B2B marketing agency and Platinum HubSpot Solutions Partner.

At a Glance

Founded: 2003 // CEO: Andrew Stanton // Notable clients: Viznex, One Discovery

Bottom Line

If you’re looking for a HubSpot partner to help your startup with lead generation, 310 Creative is worth a look.

3. Altitude Marketing

Altitude Marketing is positioned as an integrated marketing department, which, essentially, means that they do everything from trade shows to social media to market research. They work primarily with mid-sized, technical B2B firms, and they have two modes of engagement – either as an entire outsourced marketing department, or as a complement to an in-house marketing team.
Here’s how they describe their approach on their about page:

Our proven methodology ensures that we get smart quickly about highly complex concepts, so we can translate them into meaningful market positioning, compelling brand messaging and lead-driving strategies. The result is a fresh approach that distinguishes your brand in a marketplace that’s cluttered with hard-to-differentiate businesses.

At a Glance

Founded: 2004 // CEO: Chris Leach // Notable clients: Anthem, Universal Music Group

Bottom Line

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If you’re a mid-sized B2B company looking for a do-it-all agency, Altitude Marketing may be worth considering.

4. Ironpaper


Ironpaper is another B2B marketing agency that’s focused primarily on lead generation. As you can see in the above screenshot, their speciality is in working with companies with a long sales cycle.

While they don’t trumpet it in the way other companies on this list do, it’s worth noting that Ironpaper is a Diamond Hubspot partner – meaning they’re at the second-highest tier of the program.

Here’s their story:

Ironpaper was founded in New York City in 2003 with a mission to help companies drive growth using the internet. Today, our 50+ person team has taken this mission to heart. Ironpaper is a specialized agency. We focus on helping remarkable B2B grow. Our work crosses the boundaries of B2B marketing, content, sales enablement, qualified lead generation, website design, and B2B strategy.

At a Glance

Founded: 2003 // CEO: Jonathan Franchell // Notable clients: SAP, Nokia

Bottom Line

If you’re looking for a big agency that has experience in technical industries, Ironpaper is certainly worth putting on your list.

5. COHN

COHN is a bit more broadly focused than some of the other firms on this list; while they do focus on B2B marketing, they also serve B2C firms in real estate, healthcare, and lifestyle. Unsurprisingly, they’re more brand-focused than many of the other agencies we’ve covered so far. Based in Denver, Colorado, their tagline is “We develop successful brands.” While related, that’s a different target than lead generation – in fact, it encompasses internal marketing, too.

Here’s how they describe their approach:

At COHN, we develop brands and help them interact with their internal and external audiences to maximize business success.

At a Glance

Founded: 2000 // CEO: Jeff Cohn // Notable clients: ComfortBuilt, AMAS

Bottom Line

If you’re looking for B2B branding for your mid-sized firm, COHN is worth considering.

6. Bluetext

Bluetext’s website is somewhat minimalistic and straightforward (which I actually kind of like). Like COHN, their strength is in branding; it’s the first service they mention in the screenshot above. Their typical clients are a bit bigger, though – the DC-based firm has a star-studded portfolio packed with pieces they’ve done for Google, Adobe, CISCO, and others.

Here’s how they describe their success:

Our senior team has delivered some of the most creative and effective campaigns for organizations looking to increase visibility and drive demand in the markets that matter most.

At a Glance

Founded: 2011 // CEO: Jason Siegel // Notable clients: Google, Adobe, DeWalt

Bottom Line

If you’re a big brand looking for a branding campaign, Bluetext should be an option on your list.

7. Bython

Bython is actually more than a marketing agency – they’re a “media and martech company.” What’s that mean? Good question. Basically, it means they focus on content creation and distribution. They’re based in Texas, but they’ve got offices in London and Mexico. Most of their work seems to be campaign focused. In other words, unlike an integrated marketing company, they appear to be brought in for content projects for big brands.

Here’s how they describe their approach:

We believe the right use of data, technology, media and marketing at the right time has the strong potential to build and improve quality client relationships, ensure high engagement among digital audiences, and create content that converts.

At a Glance

Founded: 2012 // CEO: Bhupinder Gulati // Notable clients: Microsoft, IBM

Bottom Line

If you’re looking to create content for a specific campaign, Bython may be worth considering.

8. Brainrider

Brainrider offers a variety of engagement models. As you can see above, they do project-based work, offer flexible resources, and even offer on-site support. In other words, yes, they will send someone to your office to function as a part of your day-to-day team. In an industry that’s predominantly digital and remote, that’s an interesting distinction (if not a commonly needed one).

They’re based in San Francisco, and they offer a fairly comprehensive set of services.

Here’s how they describe their approach:

We strive to be the most flexible, responsive marketing agency you partner with. We customize a team of resources to your requirements and operational needs to service your business.

At a Glance

Founded: 2010 // CEO: Scott Armstrong // Notable clients: ebay, Osler

Bottom Line

If you want an agency that will literally function as your in-house marketing team, Brainrider is worth a call.

9. SeeResponse

SeeResponse has built a website that looks exactly like a thousand SaaS websites – which I’m sure is the point, because their focus is on marketing for B2B software.

From their about page:

“We are a digital-savvy bunch of passionate B2B marketers. Our expertise and experience in marketing strategy and execution bring to the software technology businesses world-class marketing services, without having to spend gazillions of dollars.”

In other words, if you’re looking to launch a hip new B2B app and want the marketing to look good, SeeResponse is worth a look.

They offer all of the digital marketing services you’d expect (inbound marketing, email marketing, SEO & SEM) and some additional services you might not (sales appointments, sales operations).

At a Glance

Founded: 2016 // CEO: Sheena Rijwani // Notable clients: Knack, BitTaxer

Bottom Line

If you’re a B2B tech software startup looking for a marketing recipe, SeeResponse has a good one. If you’re in another industry (or if you’re past the startup stage), they may not be the perfect fit.

10. Yesler

Yesler is focused on B2B tech. Like many of the other firms on this list, they’re a full-suite shop, meaning that they offer everything from sales enablement to social media to staffing services. Yes, even staffing.

They have a methodology that they call the 5A Framework (you’ve got to love alliteration), which emphasizes the need for building client advocates in B2B marketing in order to generate long-term growth. While that’s not a groundbreaking idea, it is a sensible one.

Here’s how they describe their approach:

Since 2012, we’ve worked with fast-growing tech companies to help drive revenue and retain customers with B2B marketing that’s committed to the future of their business.

At a Glance:

Founded: 2012 // CEO: Mike Kichline // Notable clients: Amazon, Claris

Bottom Line:

If you’re looking for B2B tech marketing that has a heavy focus on client retention, Yesler is worth a look.

11. Bader Rutter

This certainly shouldn’t influence your agency selection process, but let’s admit it: Bader Rutter is just fun to say.

Their site is also fun to look at.

This is a company that’s focused on brand building and aesthetics, through and through – and, interestingly, they do a lot of their best work for the agriculture industry (including for B2B ag brands). While they’re branded as a full-service agency, it’s clear that their best work is in powering design-heavy campaigns and in shaping brand identities. They’re based in Milwaukee, but they’re actually part of BBN, a larger, global B2B business network. One final interesting note: They’re by far the oldest company on this list, getting their start in 1974.

Here’s how they describe their approach:

We work hard. Our work does too: earning attention, creating engagement, driving sales.

If that description seems brief, well, it’s reflective of their marketing – there’s not much copy on their site. There are a lot of cool images, though.

At a Glance

Founded: 1974 // CEO: Jeff Young // Notable clients: Pioneer, National Pork Producers Council

Bottom Line:

If you’re looking for branding work for your B2B agriculture firm, Bader Rutter is an agency to look at.

12. Jellyfish

Jellyfish is not strictly a B2B marketing agency. Actually, most of their featured work has been done for B2C companies. But they’re one of the biggest firms on this list, and so it’s no surprise that they do B2B marketing as well. With 30 offices all over the world, they have the headcount to pull it off (although they’re still “one jellyfish,” according to their about page). It’s also worth noting that they have a close partnership with Google – they’re a Google Cloud Partner.

Like Bader Rutter above, Jellyfish is perhaps most adept in a branding capacity, although they do offer a full-suite of services, including strategy work, analytics advising, and even digital training services. Again, with their headcount, they can try their hand at pretty much anything.

Here’s how they describe their approach:

We partner with clients all over the world to create perfect digital journeys. Through our close partnership with Google, we are growing what we do and how we do it.

At a Glance

Founded: 2005 // CEO: Rob Pierre // Notable clients: Google, Deckers Brands

Bottom Line

If you’re looking for a big agency to do branding work with a B2C feel, this is an option worth digging into.

13. Earnest

We’re covering yet another brand-focused B2B marketing agency here, but that’s because there are a lot of solid options for B2B branding. Earnest takes a distinctively B2C approach to their work, noting that “business audiences want to be every bit as inspired, engaged, and entertained by brands as consumers are.”

Based in London with offices in New York, they have a particular focus in the financial sector, with experience service insurance brokers, credit card companies, and banks.

Here’s how they describe their approach:

As a B2B branding and marketing agency, we work with organizations to uncover exactly what makes them great and turn these insights into compelling, commercially relevant stories – because a great B2B brand is much more than a logo and a colour scheme.

Lastly, this is a side note, but it bothers me a little: Look at the screenshot above, and you’ll see there’s a “z” in the logo but an “s” in the company name. Weird.

At a Glance

Founded: 2009 // CEO: Matt Frost // Notable clients: Mastercard, DX

Bottom Line

If you’re a UK-based financial company looking for branding, look no further than Earnest.

14. Walker Sands

There’s no denying it: Walker Sands is good.

From their about page:

Since 2001, we’ve been pushing the limits of what B2B marketing can do to get the results and recognition our clients deserve. We pride ourselves on helping B2B brands reach their goals — whether that’s increasing revenue, pushing into new markets, attracting top talent, going public or getting acquired — and we always play for high score.

Intense.

They have a clearly emphasized focus on excellence and they’ve worked with the big brands to prove it: GrubHub, G2 Crowd, RaspberryPi.

The company’s big enough to work across seven industries:

  • Artificial intelligence
  • Distribution and logistics
  • Electronics
  • Fintech
  • HR technology
  • IT services
  • Insurance technology
  • Marketing technology
  • Professional services
  • Retail technology

And they offer the full breadth of marketing services – from branding and design to public relations. Also, as a side note, I’m a personal fan of their site (there’s just something about the clean aesthetic that works).

At a Glance

Founded: 2001 // CEO: Ken Gaebler // Notable clients: G2 Crowd, RaspberryPi

Bottom Line

Walker Sands is a great option for big technology brands looking for the big brand experience done well. If your product isn’t “super cool” or your business isn’t big enough to justify a big budget, though, you may want to look at other options.

15. Sweet Fish Media

I like the idea of Sweet Fish a lot. These guys aren’t a traditional B2B marketing agency. They do one thing only, and it’s a pretty cool one thing: They help B2B businesses create podcasts.

If you watch the testimonial video on their site, you’ll get an idea of the process. Basically, they’ll get you everything you need to set up a quality, brand-building podcast – from the equipment to the guests.

Again, that’s a pretty cool thing.

Here’s how they describe their approach:

We make it easy to turn your executives into industry influencers. Let Sweet Fish Media become the content production engine you need to create consistent high-quality content that resonates with your audience. We make it easy for even the busiest executives to create the volume of content they need to be seen as a thought leader in their industry.

At a Glance

Founded: 2015 // CEO: James Carbary // Notable clients: Service Titan, 8×8

Bottom Line

If you want to start a B2B podcast, check out Sweet Fish.

16. Hinge Marketing

While Sweet Fish Media does one thing, Hinge Marketing does three main things: B2B marketing, yes, but also digital marketing education (through online courses) and also dedicated research projects.

The research offering is their calling card; they’ve used it to generate a plethora of reports and data, most of it based around their specialty in marketing for B2B services – and, more specifically, in marketing for B2B consultants.

Hinge is based in Virginia, but they’ve served clients all over the world. Here’s how they describe their approach:

With more than a decade of high-growth research and successes behind us, Hinge has developed practical, reliable programs to transform almost any professional services firm into a high-performing standout.

At a Glance

Founded: 2002 // CEO: Lee Frederiksen // Notable clients: Deloitte, Addison Group

Bottom Line

If you’re looking for a B2B marketing agency to conduct and apply research for your professional services firm, Hinge is a good bet.

Ready to Work with a B2B Marketing Agency?

Hopefully, this list is helpful as you think through your B2B marketing needs. If you’re looking for lead generation and revenue growth – get in touch with us. At New North, we help B2B businesses grow with intelligent marketing that drives measurable results.

Want to see if we’re the right fit for you? Let’s set up a free consult.

Hope to talk soon, and here’s to your success in a B2B marketing engagement.

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