The Top 22 B2B Marketing Agencies in 2022 [Updated]

There are a lot of B2B marketing agencies out there.

That can make it tough to choose the right firm to work with for your needs.

Look, there’s a lot of jargon out there – but not every B2B marketing agency offers the same set of services and not every agency has the same specialties. If you need branding, for example, you’ll be best served by a subset of firms; if you’re looking for lead generation, a different subset; if you’re looking for something specific (say, market research or podcast creation), still another subset. There might not be one right choice – but, then again, maybe there is.

Making it can get challenging fast.

We’re here to help.

We’ve been doing B2B marketing for over a decade, and we’ve found that engagements work best when needs are aligned to capabilities. With that in mind, here are 22 B2B marketing agencies to consider in 2022.

  1. New North
  2. Elevation Marketing
  3. Altitude Marketing
  4. Innovaxis
  5. SeeResponse
  6. Earnezt
  7. Modern
  8. Riverbed Marketing
  9. Godfrey
  10. Ironpaper
  11. Pomerantz Marketing
  12. Merkle B2B
  13. 310 Creative
  14. COHN
  15. Bluetext
  16. Bython
  17. Brainrider
  18. Bader Rutter
  19. Jellyfish
  20. Walker Sands
  21. Sweet Fish Media
  22. Hinge Marketing

Final note: Yes, they’re ordered, but don’t pay a ton of attention to that (although if you weight the first placement more heavily, I won’t complain). Instead, check out the focus of each firm, and see if its purpose lines up with your needs. Also, if you’re looking to do further research, check this additional list of top B2B marketing agencies.

With that said, let’s dive into the list.

1.New North

B2B marketing agency white, yellow, and blue home page with text we help growing b2b business get more customers

We may be biased in putting ourselves at the top of this list. We may also be totally correct. Either way, here we are, and there’s nothing you can do about it.

We do growth-focused marketing for B2B companies. That includes work in industries like:

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  • Hardware
  • SaaS
  • Professional services

And more – just reach out if you’re evaluating a fit.

Specifically, we’re focused on lead generation (getting B2B businesses more clients) as opposed to branding (making logos and creating aesthetic style guides – which is helpful but is less directly tied to driving business). Tactically, this means that we’re focused on channels like:

  • Marketing strategy
  • Email marketing (newsletters, automation, list building, and optimization)
  • Digital and broadcast advertising (PCC. PPM, search, display. Radio, streaming, television, and video)
  • Social media marketing (organic social media, paid campaign creation and management)
  • Search marketing (SEO, pay-per-click campaigns)
  • Video marketing (testimonials, service explainers, social video)
  • Content marketing (blogs, ebooks, web content)
  • Account-based marketing (ABM) (multi-touch targeted unaware campaigns)
  • Public relations (full-scope media relations)
  • Web design and development

We also have deep experience as a marketing agency for B2B tech companies. What sets us apart most, though, is our agile approach to marketing. You can read more about what that means here, but the gist is that we balance long-term strategy with short-term opportunities to get better results and drive leads.

At a Glance

Founded: 2008 // CEO: Tobin Lehman // Notable clients: Thermo Fisher Scientific, Southern States, Ricoh Global Software, Avanti Systems, Appen

Clutch Score: 4.6 stars

Bottom Line

We’re a great fit for global firms looking to launch targeted campaigns and for mid-market businesses that are looking to grow.

2. Elevation Marketing

Marketing agency's homepage with a human head surrounded by colorful clouds with white text that say "b2b marketing beyond expectations"

Right off the bat, Elevation describes itself as “not your typical B2B Agency.” The plethora of services they offer backs up that statement. This Phoenix and San Francisco-based agency has you covered from ABM to PR.

Elevation is very hands-on in its approach and boasts many in-house specialists. They also serve a wide variety of industries, including technology, food and beverage, education, healthcare, automotive, and more. Over 60% of their clients $1 billion+ enterprises.

Here’s how they describe the overarching goal they set for their clients is:

Our firm has helped business-to-business companies take on the toughest B2B marketing and advertising challenges — and come out on top.

At a Glance

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Founded: 1999 // CEO: Scott Miraglia  // Notable clients: Amazon, ExxonMobil, AWS, Coca-Cola

Clutch Score: No reviews yet

Bottom Line

If you’re a large to mid-sized corporation or enterprise looking for a comprehensive, aggressive approach to marketing, consider Elevation Marketing.

3. Altitude Marketing

Altitude agency homepage with a winter mountain background at white text that reads "A Strategic B2B Marketing Agency

Altitude Marketing is positioned as an integrated marketing department, which, essentially, means that they do everything from trade shows to social media to market research. They work primarily with mid-sized, technical B2B firms, and they have two modes of engagement – either as an entire outsourced marketing department, or as a complement to an in-house marketing team.
Here’s how they describe their approach on their about page:

Our proven methodology ensures that we get smart quickly about highly complex concepts, so we can translate them into meaningful market positioning, compelling brand messaging and lead-driving strategies. The result is a fresh approach that distinguishes your brand in a marketplace that’s cluttered with hard-to-differentiate businesses.

At a Glance

Founded: 2004 // CEO: Chris Leach // Notable clients: Anthem, Universal Music Group

Clutch Score: No reviews yet

Bottom Line

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If you’re a mid-sized B2B company looking for a do-it-all agency, Altitude Marketing may be worth considering.

4. Innovaxis

Website homepage with a white background and blue text with 4 animated people standing in front of chess pieces.

Working out of Chicago, this marketing agency provides start-to-finish marketing. Its broad service line reaches marketing strategy and inbound and outbound execution. Innovaxis builds its strategies and tactics around the customer journey and market analysis.

Here’s quick and helpful video from their site that explains their process.

For strategy, they focus on the 4 Ps of Marketing: product, placement, pricing, and promotion.

For tactics, Innovaxis leverages content marketing, SEO, PR, social media, and more. (as we mentioned, they are from start to finish).

It’s also worth noting that they have an entire page on their website dedicated to explaining their expertise in marketing for nonprofits. They also serve manufacturers, e-commerce businesses, and technology vendors.

At a Glance:

Founded: 2007 // CEO: Lina Parnell // Notable clients: TPH Global Solutions, Allegiance Industries, Inc.

Clutch Score: 4.9 stars

Bottom Line:

This agency is definitely worth a look for nonprofits that need to get their marketing efforts off the ground.

5.SeeResponse

SeeResponse's purple homepage featuring two animated people sitting at a table and a third person standing point at an animated graph.

SeeResponse has built a website that looks exactly like a thousand SaaS websites – which I’m sure is the point, because their focus is on marketing for B2B software.

From their about page:

“We are a digital-savvy bunch of passionate B2B marketers. Our expertise and experience in marketing strategy and execution bring to the software technology businesses world-class marketing services, without having to spend gazillions of dollars.”

In other words, if you’re looking to launch a hip new B2B app and want the marketing to look good, SeeResponse is worth a look.

They offer all of the digital marketing services you’d expect (inbound marketing, email marketing, SEO & SEM) and some additional services you might not (sales appointments, sales operations).

At a Glance

Founded: 2016 // CEO: Sheena Rijwani // Notable clients: Knack, BitTaxer

Clutch Score: 4.9 stars

Bottom Line

If you’re a B2B tech software startup looking for a marketing recipe, SeeResponse has a good one. If you’re in another industry (or if you’re past the startup stage), they may not be the perfect fit.

6. Earnezt

Website homepage with a gray background, orange text, the Earnezt logo, and an animated man in a suite

We’re covering yet another brand-focused B2B marketing agency here, but that’s because there are a lot of solid options for B2B branding. Earnest takes a distinctively B2C approach to their work, noting that “business audiences want to be every bit as inspired, engaged, and entertained by brands as consumers are.”

Based in London with offices in New York, they have a particular focus in the financial sector, with experience service insurance brokers, credit card companies, and banks.

Here’s how they describe their approach:

As a B2B branding and marketing agency, we work with organizations to uncover exactly what makes them great and turn these insights into compelling, commercially relevant stories – because a great B2B brand is much more than a logo and a color scheme.

At a Glance

Founded: 2009 // CEO: Matt Frost // Notable clients: Mastercard, DX

Clutch Score: No reviews yet

Bottom Line

If you’re a UK-based financial company looking for branding, look no further than Earnezt.

7. Modern

Modern B2B website homepage with a black background, red and yellow accent colors in triangles, and white text

Modern, headquartered in Iron Action, UK, lives up to its name in its approach to marketing. They operate outside the traditional agency model. Their statement on how they’re different from other agencies says they have a “focus on the solution that suits you, rather than fitting you to our services and solutions.”

They also work on retained services basis with project-based fees. Modern specializes in filling the gaps of a business’s marketing efforts with tech and expertise. This approach makes them well-suited to service software, IT, and technology businesses.

From account-based to performance marketing, this agency offers extensive service packages but also products they call “enablement tools.” These products included a “Business case generator,” a “Conversational marketing” tool, and a diagnostic reporting tool.

They also deal in MarTech like SalesForce and Cyance.

At a Glance

Founded: 2010 // CEO: Nicola Ray // Notable clients: Hyland, Admincontrol

Clutch Score: No rating yet.

Bottom Line: If you’re looking to fill gaps in your marketing projects and technology, Modern might be the partner for you.

8. Riverbed Marketing

Riverbed website homepage with machinery background and green, blue, and orange colors

Riverbed Marketing’s bedrock is marketing SaaS and technology companies. This Canadian agency’s offerings include many traditional content marketing, SEO, and lead generation methods.

We like their no-nonsense description of their lead generation approach:

“Identify what is working. What is not working. Leverage your assets and begin reaping the benefits with well-oiled lead generation strategy.”

Consider taking advantage of the 20-to-30-minute free assessments on their website. They are “hardcore and obsessed with delivering…” so an assessment could be worth your time.

At a Glance

Founded: 2013 // Notable clients: Thinking Dimensions, Medbridge, sensible

Clutch Score: No rating yet

Bottom Line

If you are a SaaS or technology company looking for a more holistic approach to lead generation—Riverbed Marketing might be right for you.

9. Godfrey

Godfrey website background with white and black background and man in a hardhat working on heavy machinery

The image on their homepage is a dead giveaway to the industries they serve. This Lancaster PA agency lives to market for businesses that create things i.e. chemical manufacturers, building material consultants, life science applications, and equipment rental agencies. That’s a pretty niche approach.

Godfrey divides its marketing service lines into three categories: strategy, creative, and demand. They can do branding, website design, content creation, and even video marketing.

This agency also uses the “a” word on their site. (Don’t worry. It’s agile)

We like their niche approach and extensive portfolio.

At a Glance

Founded: 1947 // CEO: Stacy Whisel // Notable clients: Brooks Instruments, Emerson, Avantor

Clutch Score: No rating yet

Bottom Line

The industries Godfrey serves should consider taking advantage of this experienced marketing agency.

10.Ironpaper

Ironpaper B2B agency home page featuring multicolored text and a background image of a woman point to a whiteboard
Ironpaper is another B2B marketing agency that’s focused primarily on lead generation. As you can see in the above screenshot, their specialty is in working with companies with a long sales cycle.

While they don’t trumpet it in the way other companies on this list do, it’s worth noting that Ironpaper is a Diamond HubSpot partner – meaning they’re at the second-highest tier of the program.

Here’s their story:

Ironpaper was founded in New York City in 2003 with a mission to help companies drive growth using the internet. Today, our 50+ person team has taken this mission to heart. Ironpaper is a specialized agency. We focus on helping remarkable B2B grow. Our work crosses the boundaries of B2B marketing, content, sales enablement, qualified lead generation, website design, and B2B strategy.

At a Glance

Founded: 2003 // CEO: Jonathan Franchell // Notable clients: SAP, Nokia

Clutch Score: No reviews yet

Bottom Line

If you’re looking for a big agency that has experience in technical industries, Ironpaper is certainly worth putting on your list.

11.Pomerantz Marketing

Pomerantz marketing homepage featuring text that says "power up" and a blond woman running down a paved road with mountains on either side.

Pomerantz is a Maryland-based full-service agency specializing in the technology and construction industries. Their approach mainly focuses on their “signature packages,” which are named “Recalibrate,” “Recruit,” and “Rethink” Each package is designed to meet companies at their exact need levels.

Pomerantz offers a completely outsourced marketing plan for those companies looking for an out-of-sight, out-of-mind solution. They’re about page details their mission:

We serve as the marketing engine for growth-driven companies that embrace marketing but don’t want to staff up.

At a Glance

Founded: 1996 // CEO: Kathy Greenspan // Notable clients: Integrated Security Technologies, DELL EMC

Clutch Score: No reviews yet

Bottom Line

If you’re a small to mid-sized business looking to outsource your marketing, check out Pomerantz Marketing,

12.Merkle B2B

Agency website page with white background and blue text that says "Hi. We're Merkle B2B" and a video thumbnail of a hand tapping a screen

Right off, their style is evident if a bit plain ( I enjoy the first line on their homepage). Merkle focuses heavily on branding for its clients. According to their site, they conduct extensive research and analysis to help their clients “deliver experiences that are personal, predictive, and informed by insights.” With 47 offices across the globe, they provide a unique location-centered approach. One final interesting note: They’re by far the oldest company on this list, getting their start in 1971.

At a Glance

Founded: 1971 // CEO: Michael McLaren // Notable clients: Cisco, Intuit, Google Cloud

Clutch Score: No reviews yet

Bottom Line

If you’re looking for a proven agency to help you with a severe brand or rebrand, Merkle B2B might be the right choice for you.

13.310 Creative

310 Creative website homepage with a light purple background and orange and white text and a HubSpot platinum partner logo

310 Creative brands themselves as an inbound sales and marketing agency based in Los Angeles. Like us, they’re focused on driving revenue and new business instead of branding. However, unlike us, their focus (as you can see in the screenshot above) is primarily on using HubSpot as the tool to make that happen.

They’re a Platinum HubSpot partner, which means that they’ve sold $7,000 worth of monthly engagements through the platform.

Here’s how they explain their approach:

We help brands get the most out of their HubSpot investment. What started as an operating unit in 2003 working on record labels tactical work like website and digital marketing campaigns pivoted to B2B marketing focus in 2010. We are a leading B2B marketing agency and Platinum HubSpot Solutions Partner.

At a Glance

Founded: 2003 // CEO: Andrew Stanton // Notable clients: Viznex, One Discovery

Clutch Score: 5 stars

Bottom Line

If you’re looking for a HubSpot partner to help your startup with lead generation, 310 Creative is worth a look.

14.COHN

COHN website homepage with black background orange accent color and white text that says "we develop successful brands"

COHN is a bit more broadly focused than some of the other firms on this list; while they do focus on B2B marketing, they also serve B2C firms in real estate, healthcare, and lifestyle. Unsurprisingly, they’re more brand-focused than many of the other agencies we’ve covered so far. Based in Denver, Colorado, their tagline is “We develop successful brands.” While related, that’s a different target than lead generation – in fact, it encompasses internal marketing, too.

Here’s how they describe their approach:

At COHN, we develop brands and help them interact with their internal and external audiences to maximize business success.

At a Glance

Founded: 2000 // CEO: Jeff Cohn // Notable clients: ComfortBuilt, AMAS

Clutch Score: No reviews yet

Bottom Line

If you’re looking for B2B branding for your mid-sized firm, COHN is worth considering.

15.Bluetext

 Bluetext marketing homepage with white background and black and blue text that reads We are Bluetext

Bluetext’s website is somewhat minimalistic and straightforward (which I actually kind of like). Like COHN, their strength is in branding; it’s the first service they mention in the screenshot above. Their typical clients are a bit bigger, though – the DC-based firm has a star-studded portfolio packed with pieces they’ve done for Google, Adobe, CISCO, and others.

Here’s how they describe their success:

Our senior team has delivered some of the most creative and effective campaigns for organizations looking to increase visibility and drive demand in the markets that matter most.

At a Glance

Founded: 2011 // CEO: Jason Siegel // Notable clients: Google, Adobe, DeWalt

Clutch Score: 4.9 stars

Bottom Line

If you’re a big brand looking for a branding campaign, Bluetext should be an option on your list.

16. Bython

Bython website homepage with white background and blue text with a video thumbnail of three people sitting in front of a laptop

Bython is actually more than a marketing agency – they’re a “media and MarTech company.” What’s that mean? Good question. Basically, it means they focus on content creation and distribution. They’re based in Texas, but they’ve got offices in London and Mexico. Most of their work seems to be campaign focused. In other words, unlike an integrated marketing company, they appear to be brought in for content projects for big brands.

Here’s how they describe their approach:

We believe the right use of data, technology, media and marketing at the right time has the strong potential to build and improve quality client relationships, ensure high engagement among digital audiences, and create content that converts.

At a Glance

Founded: 2012 // CEO: Bhupinder Gulati // Notable clients: Microsoft, IBM

Bottom Line

If you’re looking to create content for a specific campaign, Bython may be worth considering.

17.Brainrider

Brainrider homepage with white background with blue, yellow and turquoise accents and blue text that reads turns out you can do it all

Brainrider offers a variety of engagement models. As you can see above, they do project-based work, offer flexible resources, and even offer on-site support. In other words, yes, they will send someone to your office to function as a part of your day-to-day team. In an industry that’s predominantly digital and remote, that’s an interesting distinction (if not a commonly needed one).

They’re based in San Francisco, and they offer a fairly comprehensive set of services.

Here’s how they describe their approach:

We strive to be the most flexible, responsive marketing agency you partner with. We customize a team of resources to your requirements and operational needs to service your business.

At a Glance

Founded: 2010 // CEO: Scott Armstrong // Notable clients: ebay, Osler

Clutch Score: No reviews yet

Bottom Line

If you want an agency that will literally function as your in-house marketing team, Brainrider is worth a call.

18.Bader Rutter

Website black and white homepage featuring a woman standing on city bridge looking down at a phone the Bader Rutter logo layered over her

This certainly shouldn’t influence your agency selection process, but let’s admit it: Bader Rutter is just fun to say.

Their site is also fun to look at.

This is a company that’s focused on brand building and aesthetics, through and through – and, interestingly, they do a lot of their best work for the agriculture industry (including for B2B ag brands). While they’re branded as a full-service agency, it’s clear that their best work is in powering design-heavy campaigns and in shaping brand identities. They’re based in Milwaukee, but they’re actually part of BBN, a larger, global B2B business network.

Here’s how they describe their approach:

We work hard. Our work does too: earning attention, creating engagement, driving sales.

If that description seems brief, well, it’s reflective of their marketing – there’s not much copy on their site. There are a lot of cool images, though.

At a Glance

Founded: 1974 // CEO: Jeff Young // Notable clients: Pioneer, National Pork Producers Council

Clutch Score: No reviews yet

Bottom Line:

If you’re looking for branding work for your B2B agriculture firm, Bader Rutter is an agency to look at.

19.Jellyfish

jellyfish b2b marketing website homepage

Jellyfish is not strictly a B2B marketing agency. Actually, most of their featured work has been done for B2C companies. But they’re one of the biggest firms on this list, and so it’s no surprise that they do B2B marketing as well. With 30 offices all over the world, they have the headcount to pull it off (although they’re still “one jellyfish,” according to their about page). It’s also worth noting that they have a close partnership with Google – they’re a Google Cloud Partner.

Like Bader Rutter above, Jellyfish is perhaps most adept in a branding capacity, although they do offer a full-suite of services, including strategy work, analytics advising, and even digital training services. Again, with their headcount, they can try their hand at pretty much anything.

Here’s how they describe their approach:

We partner with clients all over the world to create perfect digital journeys. Through our close partnership with Google, we are growing what we do and how we do it.

At a Glance

Founded: 2005 // CEO: Rob Pierre // Notable clients: Google, Deckers Brands

Clutch Score: No reviews yet

Bottom Line

If you’re looking for a big agency to do branding work with a B2C feel, this is an option worth digging into.

20.Walker Sands

Walker Sands website homepage white background with black and orange text that says drive growth with innovative b2b marketing

There’s no denying it: Walker Sands is good.

From their about page:

Since 2001, we’ve been pushing the limits of what B2B marketing can do to get the results and recognition our clients deserve. We pride ourselves on helping B2B brands reach their goals — whether that’s increasing revenue, pushing into new markets, attracting top talent, going public or getting acquired — and we always play for high score.

Intense.

They have a clearly emphasized focus on excellence and they’ve worked with the big brands to prove it: GrubHub, G2 Crowd, RaspberryPi.

The company’s big enough to work across seven industries:

  • Artificial intelligence
  • Distribution and logistics
  • Electronics
  • Fintech
  • HR technology
  • IT services
  • Insurance technology
  • Marketing technology
  • Professional services
  • Retail technology

And they offer the full breadth of marketing services – from branding and design to public relations. Also, as a side note, I’m a personal fan of their site (there’s just something about the clean aesthetic that works).

At a Glance

Founded: 2001 // CEO: Ken Gaebler // Notable clients: G2 Crowd, RaspberryPi

Clutch Score: 4.8 stars

Bottom Line

Walker Sands is a great option for big technology brands looking for the big brand experience done well. If your product isn’t “super cool” or your business isn’t big enough to justify a big budget, though, you may want to look at other options.

21.Sweet Fish Media

website homepage with white background and red and blue text and Sweet Fish Media

I like the idea of Sweet Fish Media a lot. These guys aren’t a traditional B2B marketing agency. They do one thing only, and it’s a pretty cool one thing: They help B2B businesses create podcasts.

If you watch the testimonial video on their site, you’ll get an idea of the process. Basically, they’ll get you everything you need to set up a quality, brand-building podcast – from the equipment to the guests.

Again, that’s a pretty cool thing.

Here’s how they describe their approach:

We make it easy to turn your executives into industry influencers. Let Sweet Fish Media become the content production engine you need to create consistent high-quality content that resonates with your audience. We make it easy for even the busiest executives to create the volume of content they need to be seen as a thought leader in their industry.

At a Glance

Founded: 2015 // CEO: James Carbary // Notable clients: Service Titan, 8×8

Bottom Line

If you want to start a B2B podcast, check out Sweet Fish Media.

22.Hinge Marketing

Hinge marketing homepage with a looping highway system at night filled with cars and includes white text that reads so many ways to grow

While Sweet Fish Media does one thing, Hinge Marketing does three main things: B2B marketing, yes, but also digital marketing education (through online courses) and also dedicated research projects.

The research offering is their calling card; they’ve used it to generate a plethora of reports and data, most of it based around their specialty in marketing for B2B services – and, more specifically, in marketing for B2B consultants.

Hinge is based in Virginia, but they’ve served clients all over the world. Here’s how they describe their approach:

With more than a decade of high-growth research and successes behind us, Hinge has developed practical, reliable programs to transform almost any professional services firm into a high-performing standout.

At a Glance

Founded: 2002 // CEO: Lee Frederiksen // Notable clients: Deloitte, Addison Group

Clutch Score: No reviews yet

Bottom Line

If you’re looking for a B2B marketing agency to conduct and apply research for your professional services firm, Hinge is a good bet.

Ready to Work with a B2B Marketing Agency?

Hopefully, this list is helpful as you think through your B2B marketing needs. If you’re looking for lead generation and revenue growth – get in touch with us. New North’s mission is to help B2B businesses grow with intelligent marketing that drives measurable results.

Want to see if we’re the right fit for you? Let’s hop on a call today.

Hope to talk soon, and here’s to your success in a B2B marketing engagement.

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