Author name: Tristan Pelligrino

Small B2B tech teams face a clear challenge. You need more leads, but resources rarely match your goals.  LinkedIn advertising promises direct access to decision-makers and niche buyers, but every dollar counts, and missteps burn fast.  Done right, LinkedIn ads can raise awareness and generate leads across the funnel, from early discovery to evaluation. Why […]

“We know we need to grow, but our team is stretched thin already.” I’ve sat across from countless marketing leaders at tech companies who share this exact frustration. Sound familiar? Small B2B tech teams often juggle multiple priorities with limited resources. You’re expected to generate leads, nurture relationships, and drive revenue growth—all while managing your

The evolution of ABM in B2B sales cycles reflects a shift from broad-based marketing to hyper-targeted, account-specific strategies. This approach proves particularly effective for tech companies dealing with complex products, long sales cycles, and multiple decision-makers within each account.  Identifying and focusing on valuable accounts within ABM strategies can significantly enhance marketing effectiveness, maximize return

What is Account-Based Marketing Software? If you want to reach your ideal accounts, your team needs specific Account-based marketing (ABM) software to make it happen. Even though messaging, offers, and positioning are all super important, the ABM software you use can be the strategic advantage needed—especially when paired with guidance from an Account Based Marketing

Marketing operations is the foundation that supports every effective B2B marketing team. It ensures that all the moving parts—tools, data, and processes—work together seamlessly to achieve measurable results. It’s about getting past vanity metrics and focusing on true impact, aligning efforts with closed-won revenue and other tangible business outcomes. But most marketing teams, especially those

If you want to grow your business sustainably, you can’t afford to rely on flashy but hollow marketing metrics. Impressions, likes, and clicks may look promising on a report, but they don’t represent true growth. Marketing leaders like you need a concrete way to prove marketing’s impact on what really matters: revenue. That’s where focusing

You’re a small marketing team with big goals. Your to-do list is a mile long, your inbox is overflowing, and you’re constantly being asked to prove your ROI. Sound like your environment? Many scrappy B2B tech marketing teams face these challenges daily. But there’s a way to bring order to the chaos: marketing operations. What