Author name: Tristan Pelligrino

You’re the underdog, armed with a razor-thin marketing budget, tasked with generating enterprise-level results with startup-level resources. If this sounds familiar as a B2B marketer at a tech company, you’re not alone. B2B sales cycles are complex — on average, buyers consume 13 pieces of content before making a purchase decision. When your marketing team

“We know we need to grow, but our team is stretched thin already.” I’ve sat across from countless marketing leaders at tech companies who share this exact frustration. Sound familiar? Small B2B tech teams often juggle multiple priorities with limited resources. You’re expected to generate leads, nurture relationships, and drive revenue growth—all while managing your

The evolution of ABM in B2B sales cycles reflects a shift from broad-based marketing to hyper-targeted, account-specific strategies. This approach proves particularly effective for tech companies dealing with complex products, long sales cycles, and multiple decision-makers within each account.  Identifying and focusing on valuable accounts within ABM strategies can significantly enhance marketing effectiveness, maximize return

What is Account-Based Marketing Software? If you want to reach your ideal accounts, your team needs specific Account-based marketing (ABM) software to make it happen. Even though messaging, offers, and positioning are all super important, the ABM software you use can be the strategic advantage needed when targeting specific, high-value customer accounts. An effective account-based

Marketing operations is the foundation that supports every effective B2B marketing team. It ensures that all the moving parts—tools, data, and processes—work together seamlessly to achieve measurable results. It’s about getting past vanity metrics and focusing on true impact, aligning efforts with closed-won revenue and other tangible business outcomes. But most marketing teams, especially those

If you want to grow your business sustainably, you can’t afford to rely on flashy but hollow marketing metrics. Impressions, likes, and clicks may look promising on a report, but they don’t represent true growth. Marketing leaders like you need a concrete way to prove marketing’s impact on what really matters: revenue. That’s where focusing

You’re a small marketing team with big goals. Your to-do list is a mile long, your inbox is overflowing, and you’re constantly being asked to prove your ROI. Sound like your environment? Many scrappy B2B tech marketing teams face these challenges daily. But there’s a way to bring order to the chaos: marketing operations. What

As a marketer on a small but mighty team at a B2B tech company, you wear multiple hats and juggle countless tasks. Your boss wants more leads, better leads, and oh, by the way, with the same budget as last year. Sound familiar? At New North, we work almost exclusively with smaller marketing teams. Our