The Scrappy Marketer’s Blueprint for a Powerful B2B Demand Generation Strategy

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As a marketer on a small but mighty team at a B2B tech company, you wear multiple hats and juggle countless tasks.

Your boss wants more leads, better leads, and oh, by the way, with the same budget as last year.

Sound familiar?

At New North, we work almost exclusively with smaller marketing teams. Our marketing counterparts face the challenge of doing more with less — every single day.

And they’re constantly faced with increasing lead numbers and pipeline demands.

But that doesn’t mean everything must have a short-term view. You can still build effective marketing programs with long-term, sustainable goals in mind.

This is where an effective B2B demand generation strategy comes into the picture.

A solid B2B demand generation strategy isn’t just for the big players with deep pockets. It’s a game-changer for small teams too.

In this post, we’ll cover battle-tested insights on crafting a strong B2B demand generation strategy.

Here’s what you can expect:

A no-nonsense breakdown of B2B demand generation
Key components that make up a lean, mean strategy
Practical tactics you can implement with limited resources
Tips for aligning your small sales and marketing teams
How to measure success when every dollar counts

By the end of this article, you’ll have a blueprint for a B2B demand generation strategy that works for your scrappy team. You’ll learn how to attract the right leads, nurture them effectively, and turn them into revenue – all without breaking the bank or working 80-hour weeks.

Ready to transform your company’s sales pipeline?

What Is B2B Demand Generation?

Let’s cut through the jargon: B2B demand generation is about getting potential customers excited about your products or services. It’s not just collecting email addresses; it’s sparking genuine interest that turns into real business opportunities.

For us scrappy marketers, it’s like being a matchmaker between our company’s solutions and the businesses that need them. We’re not just throwing marketing spaghetti at the wall and hoping something sticks. Instead, we’re crafting a smart, multi-pronged approach that works with our limited resources.

Here’s what goes into a solid B2B demand generation strategy:

Know your audience: Figure out who your ideal customers are and what makes them tick.
Create killer content: Whip up valuable stuff that speaks directly to your prospects’ pain points.
Spread the word: Use whatever channels you’ve got to get your message out there.
Nurture those leads: Guide potential customers through the buying process with personalized touches.
Work smarter, not harder: Use automation tools to do more with less.

How’s this different from plain old lead generation? Think long-term relationships instead of one-night stands. We’re not just after contact info; we’re building connections that last.

A solid B2B demand generation strategy can:

Get more eyeballs on your brand
Attract leads that actually want what you’re selling
Speed up your sales process
Make your marketing dollars work harder
Keep customers coming back for more

Here’s the kicker: you don’t need a massive team or budget to pull this off. With the right approach, even a lean marketing squad can punch above their weight, positioning your company as the go-to expert in your field and bringing in a steady stream of quality leads.

Ready to learn how? Let’s dive into the nitty-gritty of building a B2B demand generation strategy that works for scrappy teams like yours.

Key Components of a B2B Demand Generation Strategy

Alright, scrappy marketers, let’s break down the building blocks of a killer B2B demand generation strategy. You don’t need a massive team or budget to make these work – just some smarts and elbow grease.

Ideal Customer Profiles: Know Your Perfect Match

Think of Ideal Customer Profiles (ICPs) as your dream date for your business. They’re not just random wishlist items; they’re based on your best customers. Here’s what goes into an ICP:

Company size and revenue (because size matters, sometimes)
Industry and market position (where do they fit in the big picture?)
Geographic location (are they next door or across the globe?)
Pain points and challenges (what keeps them up at night?)
Decision-making process (who calls the shots?)
Technology stack and tools used (what’s in their digital toolbox?)

Why bother with ICPs? They help you zero in on the prospects worth your time. It’s like having a cheat sheet for your marketing efforts. You’ll create messages that actually resonate, not just generic fluff. And when marketing and sales are on the same page about who you’re targeting, magic happens — you’ll attract better leads and close more deals.

Multi-Channel Approach: Cast a Wide (But Smart) Net

You wouldn’t fish with just one rod, right? Same goes for marketing. A multi-channel approach is your way of casting multiple lines. Here’s where you should be fishing:

Social media (LinkedIn, Twitter, maybe Facebook if it makes sense)
Email marketing (still a powerhouse for B2B)
Content marketing (blogs, whitepapers, case studies — the works)
Paid advertising (PPC, display ads, retargeting — use wisely)
Webinars and virtual events (great for education and engagement)
SEO (because being found matters)

Each channel has its superpower. Social media builds buzz, email nurtures leads, paid ads target like a sniper. By using them together, you’re creating a web that catches prospects at every stage of their journey. The key? Keep your message consistent across all channels. It’s like a band —- every instrument plays a different part, but together they make beautiful music.

Content Marketing and Quality: Be the Expert They Need

Content is king, but quality content is the emperor. Here’s what you should be creating:

Thought leadership articles (show off your smarts)
In-depth industry reports (dive deep into the data)
How-to guides and tutorials (be helpfully specific)
Infographics and data visualizations (make complex ideas simple)
Video content and podcasts (for those who prefer watching or listening)
Customer success stories and testimonials (let your happy clients do the talking)

Great content does more than just fill up your blog. It positions you as the go-to expert in your field. It builds trust, educates your prospects, and shows you know your stuff. Plus, it fuels your other marketing efforts — think email campaigns, social posts, and lead magnets.

Lead Scoring and Qualification: Separate the Wheat from the Chaff

Not all leads are created equal. Lead scoring helps you focus on the ones most likely to buy. Here’s what to look at:

Demographic fit (do they match your ICP?)
Engagement level (are they interacting with your content?)
Behavioral data (what are they doing on your site?)
Firmographic information (company size, industry — the basics)
Technographic details (what tech are they using?)

Setting up a lead scoring system might sound fancy, but it’s really about working smarter, not harder. It helps your sales team focus on the hot leads, not waste time on tire-kickers. And when marketing and sales agree on what makes a qualified lead, you’re all pulling in the same direction.

Remember, scrappy marketers, you don’t need to implement all of these perfectly from day one. Start with what you can manage, measure what works, and build from there. The goal is progress, not perfection. Now, let’s roll up our sleeves and get to work!

Stages of B2B Demand Generation: From First Hello to Lifelong Customer

Alright, scrappy marketers, let’s break down the B2B demand generation journey. Think of it as a road trip with your prospects, from the first “Hey, we exist!” to “We can’t live without you!” Each stop along the way needs its own game plan. Let’s dive in!

Stage 1: Building Awareness (A.K.A “Getting on Their Radar”)

This is where you wave your flag and say, “Over here!” But remember, you’re not just making noise; you’re providing value. Here’s how to do it without breaking the bank:

Content marketing: Whip up blog posts, whitepapers, or reports that actually help your target audience. No fluff, just useful stuff.
Social media hustle: Share your content and engage on LinkedIn. It’s free and where your B2B buddies hang out.
SEO magic: Optimize your website to show up when prospects are searching. It’s a long game, but worth it.
Smart advertising: If you’ve got a bit of budget, use targeted ads. Start small, test, and scale what works.
PR on a shoestring: Can’t afford a PR firm? No problem. Reach out to industry publications or podcasts yourself. Be the expert they want to feature.

The goal? When a potential customer thinks, “We’ve got a problem,” your brand pops into their head as a potential solution.

Stage 2: Nurturing Interest (A.K.A “The Dating Phase”)

Now that they know you exist, it’s time to charm them. Show them you understand their problems and have the smarts to solve them. Here’s how:

Email marketing: Send personalized content based on what you know about them. No “Dear Sir/Madam” allowed!
Webinars and virtual events: Host educational sessions. Can’t afford fancy software? A Zoom call and some slides can work wonders.
Case studies: Show off your success stories. Let your happy customers do the talking.
Interactive content: Create quizzes or assessments. They’re engaging and give you valuable data.
Retargeting: Use ads to gently remind folks who’ve visited your site. But be cool, not creepy.

Remember, you’re building trust here. Prove you know your stuff and can solve their specific problems.

Stage 3: Converting Leads (A.K.A “Sealing the Deal”)

This is where interested prospects become paying customers. It’s game time! Here’s how to bring it home:

Personalized demos: Show how your product solves their unique problems. No generic pitches!
Free trials or assessments: Let them test drive your solution. Confidence is key.
Consultation calls: One-on-one time to address their specific needs. Make it count.
ROI calculators: Help them see the value in dollars and cents. Numbers talk.
Limited-time offers: Create a sense of urgency, but keep it genuine. No fake countdowns!

At this stage, it’s all about showing your unique value. Address their doubts, showcase your wins, and make it easy for them to say “yes.”

Stage 4: Retaining Customers (A.K.A “Happily Ever After”)

Congrats, you’ve got a customer! But the journey’s not over. Keep them happy, and they’ll stick around (and bring friends). Here’s how:

Smooth onboarding: Make getting started a breeze. First impressions last.
Proactive support: Don’t wait for problems. Check in regularly and offer help.
Loyalty perks: Reward your long-term customers. It doesn’t have to be fancy, just thoughtful.
Upselling and cross-selling: Identify ways they could benefit more from your offerings. But always prioritize their needs.
Feedback loops: Ask for input regularly and actually use it. Show them their voice matters.

Happy customers become your best marketers. Treat them right, and they’ll sing your praises (and maybe even write a case study for your next prospect).

Remember, scrappy marketers, you don’t need a massive budget or team to nail these stages. Start small, be creative, and always focus on providing value. That’s how you build a demand generation machine that punches above its weight!

Essential Tactics for B2B Demand Generation: The Scrappy Marketer's Toolkit

Alright, lean team warriors, let’s dive into the tactics that’ll make your B2B demand generation sing. Remember, you don’t need a Fortune 500 budget to make these work — just some creativity and elbow grease.

Content Marketing: Your Secret Weapon

Content is crucial, and you’re in charge of it now. Here’s how to take control:

Blog posts: Share your expertise. No fluff, just useful stuff.
Whitepapers and e-books: Deep dives that showcase your smarts.
Case studies: Let your happy customers do the talking.
Industry reports: Become the go-to source for insights.

Pro tip: Align your content with the buyer’s journey. Awareness stage? Educational content. Decision stage? Product-specific info. And always, always optimize for SEO. It’s like leaving breadcrumbs for Google to find you.

Event Marketing: Making Connections (Without Breaking the Bank)

Events are gold for B2B. But if big trade shows are out of your budget, no sweat:

Host webinars: All you need is a webcam and some slides.
Virtual workshops: Interactive and budget-friendly.
Local meetups: Network in your backyard.
Partner events: Team up to share costs and audiences.

The secret sauce? Provide value, not just a sales pitch. And always follow up – that’s where the magic happens.

Account-Based Marketing (ABM): Fishing with a Spear, Not a Net

ABM isn’t just for the big guys. Here’s how to do it scrappy-style:

Identify your dream clients (be realistic, folks).
Craft personalized content for each account.
Use multi-channel outreach: emails, ads, direct mail.
Align sales and marketing (seriously, get them talking).

Remember, it’s quality over quantity. A few well-nurtured accounts beat a hundred cold leads any day.

Paid Advertising: Making Every Dollar Count

Paid ads can be a money pit or a gold mine. Here’s how to strike it rich:

Start small: Test, learn, then scale.
Target like a sniper: Job titles, company size, behavior.
Retarget wisely: Don’t be creepy, be helpful.
A/B test everything: Headlines, images, CTAs.

Pro tip: Monitor your metrics like a hawk. If it’s not working, pivot fast.

Social Media Engagement: Be Human, Not a Megaphone

Social media isn’t about shouting into the void. It’s about conversations:

Choose your platforms wisely (hint: LinkedIn is B2B gold).
Share a mix of original content and curated insights.
Engage genuinely: Comment, share, be part of the community.
Leverage your team: Employee advocacy can amplify your reach.

Remember, it’s social media, not sales media. Build relationships first, sales will follow.

Community Building: Your Tribe is Your Treasure

Building a community is like growing a garden. It takes time, but the harvest is worth it:

Create spaces for connection: Online forums, Slack channels, LinkedIn groups.
Host regular meetups: Virtual or in-person, make them valuable.
Encourage user-generated content: Let your community shine.
Facilitate peer-to-peer discussions: Be the connector.

The goal? Create a space so valuable, people would pay to be part of it (but you’re offering it for free).

Email Marketing: The Oldie But Goodie

Email isn’t dead; it’s thriving. Here’s how to make it work for you:

Segment your list: One size doesn’t fit all.
Personalize beyond just names: Industry, role, interests.
Automate wisely: Nurture leads without losing the human touch.
Test everything: Subject lines, send times, content.

Pro tip: Every email should provide value. If it doesn’t, don’t send it.

Customer Marketing: Your Best Salespeople Are Your Customers

Happy customers are your secret marketing weapon. Here’s how to unleash them:

Create a referral program: Make it easy and rewarding.
Showcase success stories: Let your customers be the heroes.
Educate and empower: Webinars, training sessions, user groups.
Listen and act: Use feedback to improve your product.

Remember, keeping a customer is cheaper than finding a new one. Treat them like gold.

Influencer Marketing: Borrow Someone Else’s Megaphone

You don’t need celebrities. Industry experts and thought leaders are your jam:

Identify relevant influencers: Look for alignment, not just follower count.
Collaborate creatively: Co-created content, webinars, podcast appearances.
Make it a win-win: Provide value to their audience too.
Measure results: Engagement, leads, conversions.

Pro tip: Start small. Even micro-influencers can pack a punch in B2B.

Remember, scrappy marketers, you don’t need to do all of these at once. Start with what aligns best with your goals and resources. Test, learn, and iterate. That’s the beauty of being lean – you can pivot fast and find what works for you. Now go out there and show the big guys how it’s done!

Here’s a refined version of the section, tailored for scrappy marketing teams and adhering to the style guide:

Aligning Sales and Marketing Teams: The Scrappy Way

Let’s face it, scrappy marketers: in small teams, you’re often wearing both sales and marketing hats. But even if you’ve got separate teams, getting them to play nice is crucial. Here’s how to make magic happen without a massive org chart or fancy software.

Creating Shared Goals: It’s Not Us vs. Them

First things first: ditch the idea that marketing and sales are separate kingdoms. You’re all in this together. Here’s how to create unity:

Set common targets: Maybe it’s 50 qualified leads per quarter. Make it specific and measurable.
Implement a simple lead scoring system: No need for complex algorithms. Use a 1-5 scale based on fit and engagement.
Hold regular pow-wows: Monthly meetups where both teams share wins, losses, and insights. Pizza optional, but recommended.
Share the good, the bad, and the ugly: Encourage open communication about what’s working and what’s not.

Pro tip: Create a shared Slack channel or Google Doc where both teams can drop customer insights, competitor intel, and market trends. It’s like a digital water cooler for collaboration.

Developing Sales Enablement Materials: Arm Your Team for Battle

Your sales folks need ammo to close deals. Here’s how to create killer sales enablement materials without a massive budget:

Build a lean, mean content library:

Case studies: Ask happy customers to share their success stories.
- One-pagers: Distill your product benefits into easy-to-digest sheets.
- Competitor battle cards: Simple comparisons of your solution vs. the competition.
- FAQ doc: Compile common objections and killer responses.
Create templates and scripts:
- – Email templates for different stages of the sales process.
- – Call scripts that feel natural, not robotic.
- – Proposal templates that sales can easily customize.
Set up a simple centralized system:
- Use a shared Google Drive or Dropbox folder. Nothing fancy needed.
- Organize materials clearly: by product, sales stage, or customer type.
Train and update regularly:
- Hold monthly “lunch and learn” sessions to introduce new materials.
- Encourage sales to share what’s working in the field.
Keep it fresh:
- Set a quarterly reminder to review and update materials.
- Ask sales what they need. They’re on the front lines, after all.

Remember, scrappy marketers, alignment isn’t about fancy processes or tools. It’s about communication, shared goals, and arming your team with the right info at the right time. Keep it simple, keep it collaborative, and watch your demand generation efforts soar!

Measuring B2B Demand Generation Success: Numbers for the Number-Crunchers

Alright, data nerds (and I say that with love), this section’s for you. Even if you’re running a lean, mean marketing machine, you need to know if your efforts are paying off. Let’s break down how to measure success without drowning in spreadsheets.

Key Performance Indicators (KPIs): The Vital Signs of Your Marketing

Think of KPIs as your marketing health check. Here are the ones you should keep an eye on:

Lead generation: How many new leads are you reeling in?
Lead quality: What percentage are actually worth pursuing? (AKA Marketing Qualified Leads)
Conversion rates: How many leads turn into opportunities, and then customers?
Customer Acquisition Cost (CAC): How much are you spending to land each new customer?
Return on Investment (ROI): Are you making more than you’re spending?
Pipeline velocity: How fast are leads moving through your funnel?
Engagement metrics: Are people visiting your site, opening emails, clicking links?
Content performance: Is anyone downloading or sharing your brilliant content?
Sales cycle length: How long does it take to close a deal?
Customer Lifetime Value (CLV): How much is each customer worth in the long run?

Pro tip: Don’t try to track all of these at once if you’re just starting out. Pick 3-5 that align with your current goals and focus on those. You can always add more as you grow.

Data-Driven Decision Making: Because Guessing is for Chumps

You don’t need a data science degree to make smart, data-driven decisions. Here’s how to do it scrappy-style:

Set up simple tracking: Use Google Analytics and UTM parameters. They’re free and powerful.
Review regularly: Set a monthly date with your data. Make it fun – data and donuts, anyone?
Look for patterns: Are certain blog posts bringing in more leads? Is one email subject line crushing it?
Segment your data: Break it down by industry or company size. You might find gold.
A/B test like a boss: Test email subject lines, ad copy, landing pages. Small changes can make a big difference.
Attribution on a budget: Use Google Analytics’ free attribution models to see which channels are driving conversions.
Predictive analytics for mere mortals: Look at past performance to make educated guesses about future results.
Talk to sales: They’ve got the dirt on what’s working in the real world. Buy them a coffee and pick their brains.
Always be improving: Use what you learn to tweak your strategies. Rinse and repeat.

Remember, scrappy marketers, you don’t need fancy tools or a huge team to be data-driven. Start with the basics, be consistent, and let the data guide you. Your gut instincts are great, but numbers don’t lie. Use them to refine your B2B demand generation strategy and watch your results soar!

Refine Your B2B Demand Generation Strategy: Keep It Fresh, Keep It Effective

Alright, scrappy marketers, let’s talk about keeping your B2B demand generation strategy as fresh as your morning coffee. The market’s always changing, and so should your approach. Here’s how to stay ahead of the game without breaking the bank or burning out your lean team.

Evolve Your Strategy: Stay Nimble, Stay Relevant

Evolution isn’t just for biology class. Your strategy needs to adapt too. Here’s how:

Keep your ear to the ground: Follow industry blogs, join LinkedIn groups, attend (virtual) events. Stay in the know without spending a dime.
Spy on your competitors: What are they up to? Can you do it better or differently?
Embrace tech… smartly: You don’t need the fanciest AI tool. Start with free options like Google’s machine learning models.
Go omnichannel on a budget: Use free tools to create a consistent message across your website, social media, and email campaigns.
Update your buyer personas: People change, businesses change. Make sure you’re still talking to the right folks.
Buddy up with sales: They’re your frontline intel. Have regular chats to align your efforts with what’s actually happening in the field.

Remember, evolution doesn’t happen overnight. Small, consistent tweaks can lead to big results over time.

Adjust Personalization and Targeting: Get Personal Without Getting Creepy

Personalization doesn’t require a massive database. Here’s how to do it scrappy-style:

Segment smartly: Use what you know about your customers to group them. Industry, company size, or pain points are good starting points.
Dynamic content on a dime: Use free email marketing tools that allow for basic personalization. Even just using the recipient’s name can make a difference.
DIY intent data: Keep an eye on who’s visiting your site and what they’re looking at. Google Analytics is your free best friend here.
ABM for the little guys: Start small. Pick your top 5-10 dream clients and create super-tailored campaigns for them.
Chatbots without the big bucks: Use free chatbot builders to create simple, but helpful, conversation flows on your site.

The key is to use the data you have, not the data you wish you had. Start small, test, and expand.

Create Unique Website Experiences: Make Your Site a Destination, Not a Pit Stop

Your website is often your first impression. Make it count without a complete overhaul:

Progressive profiling lite: Use simple forms that ask for a little more info each time someone downloads content.
Interactive elements on a budget: Create quizzes or assessments using free tools like Google Forms or TypeForm.
Mobile optimization is non-negotiable: Use Google’s free Mobile-Friendly Test to ensure your site works on all devices.
Heatmaps for the masses: Try free versions of heatmap tools to see where visitors are clicking (or not clicking).
Chat it up: Implement a free live chat tool for those times when you can man it. When you can’t, a simple contact form will do.
A/B testing doesn’t have to be complex: Start by testing one element at a time, like your main CTA button.

Remember, it’s about creating value for your visitors, not just looking fancy.

Experiment with Messaging: Find Your Voice Without Losing Your Mind

Messaging can make or break your demand gen efforts. Here’s how to nail it:

A/B test the easy stuff: Use your email marketing tool’s built-in A/B testing for subject lines.
Emotion sells, even in B2B: Speak to your audience’s pain points and aspirations. What keeps them up at night?
Mix up your content formats: Try a video using just your smartphone, or create an infographic using free design tools.
Tell stories, not features: Share customer success stories. They’re more compelling than a list of product specs.
Listen before you speak: Use free social listening tools to understand how your audience talks about their challenges.

The goal is to sound like a helpful friend, not a pushy salesperson.

Explore Different Offers: Give ‘Em What They Want (Before They Know They Want It)

Variety is the spice of life, and of demand generation. The key is to provide value at every stage of the buyer’s journey, from awareness to decision. Try these:

Lead magnets on a shoestring: Create a simple but valuable ebook or checklist using tools you already have.
Freemium for the win: Offer a stripped-down version of your product for free. It’s a great way to get folks in the door.
Bundle up: Package your existing offerings in new ways. Sometimes, presentation is everything.
Create FOMO: Limited-time offers can work wonders, even with a small audience.
Referral programs don’t have to be complex: Start with a simple “refer a friend, get a discount” program.

Remember, scrappy marketers, refining your strategy is an ongoing process. You don’t need a massive overhaul or a big budget. Small, consistent improvements, always with an ear to your audience’s needs, will keep your B2B demand generation strategy sharp and effective.

Common Mistakes to Avoid in B2B Demand Generation: Don't Trip at the Finish Line

Alright, scrappy marketers, we’ve covered a lot of ground. But before you rush off to implement your shiny new B2B demand generation strategy, let’s talk about some common pitfalls. Even the leanest, meanest marketing machines can stumble. Here’s what to watch out for:

Skimping on buyer personas:

It’s understable: Creating detailed buyer personas feels like a luxury when you’re wearing multiple hats. But flying blind is worse. Take the time to understand who you’re talking to. Even a rough sketch is better than nothing.

Ignoring the buyer’s journey:

Your content needs to match where your prospect is in their journey. Don’t try to sell a wedding ring on the first date, folks.

Letting your data get messy:

Bad data is worse than no data. Keep your CRM clean, even if it means a quarterly data cleaning party .

Chasing leads like Pokemon:

More isn’t always better. Five hot leads beat 50 lukewarm ones any day. Quality over quantity, always.

Sales and marketing playing tug-of-war:

These teams need to be best buddies, not rivals. Regular check-ins and shared goals can work wonders.

Churning out ‘meh’ content:

In the rush to produce, don’t sacrifice quality. One killer whitepaper beats five “okay” blog posts.

Forgetting mobile users:

If your site looks funky on a phone, you’re losing potential leads. Mobile-friendly isn’t optional anymore (and hasn’t been for a while).

Sleeping on automation:

You don’t need fancy tools, but some level of automation saves time and sanity. Start small with email sequences or social media scheduling.

Generating leads and ghosting them:

Lead nurturing isn’t just for the big guys. A simple email drip campaign can keep leads warm.

Measuring inconsistently (or not at all):

If you’re not measuring, you’re guessing. Pick a few key metrics and track them religiously.

Remember, scrappy marketers, these aren’t just mistakes – they’re opportunities to get ahead of the competition. By avoiding these common pitfalls, you’ll be running circles around bigger teams who are still tripping over their own feet.

Pro Tip: Print this list out and stick it somewhere visible. It’s your “What Not To Do” cheat sheet. And hey, if you catch yourself making one of these mistakes, don’t beat yourself up. Learn, adjust, and keep moving forward. That’s the scrappy way!

The Lean, Mean B2B Demand Gen Machine

Alright, lean team warriors, we’ve covered a lot of ground. Let’s quickly recap what we’ve covered:

Content is still king (or queen): Craft killer content that speaks directly to your audience’s pain points. You don’t need a content factory — just consistent, quality stuff that helps your prospects.
Events on a shoestring: Whether it’s a webinar from your living room or a local meetup, events build connections. Get creative and stretch those dollars.
ABM for the little guys: You can do Account-Based Marketing without a massive budget. Start small, be personal, and watch those key accounts roll in.
Stay nimble, stay relevant: The market’s always changing. Keep your ear to the ground and be ready to pivot. That’s your superpower as a scrappy team.
Avoid the oopsies: Remember our list of common mistakes? Keep it handy. Learning from others’ blunders saves time and headaches.
Sales and marketing, unite!: When these teams work together, magic happens. Foster that relationship like it’s your office plant (but water it more often).
Nurture, don’t neglect: Lead nurturing isn’t just for the big fish. A simple, thoughtful follow-up strategy can work wonders.
Measure, rinse, repeat: Pick your key metrics and watch them like a hawk. Data’s your compass in the B2B wilderness.

Remember, scrappy marketers, you don’t need a massive team or budget to make waves in B2B demand generation. Your agility, creativity, and personal touch are your secret weapons. Use them wisely, and you’ll be running circles around the corporate behemoths.

Now, go forth and generate that demand! Your leads are out there, waiting for you to find them. And when you do, give yourself a high five from all of us here. You’ve got this!