A Data-Based Approach to Branding
We Know the Challenges That Are Standing in Your Way.
Because we’ve solved them.
- "We're an enterprise business. We need to look like it."
- "We aren’t clearly communicating our value."
- "Our brand is inconsistent across our platforms."
- "The look and feel of our company seem out of date."
- "We want to build a brand based on data, not hunches."
- "We aren’t memorable in our market."
We help B2B tech businesses build resonant brands that get results.
A brand is a customer’s gut feeling about a product, service, or company. Getting that right in B2B tech can be difficult.
The value tech companies offer can be complex and often isn’t easily refinable to gut-level feelings. As a result, B2B tech brands often lag behind business growth – but eventually, they end up hampering it.
Our deep expertise in B2B technology enables us to cut to the quick of your company to uncover the core of your brand. Our messaging and design processes give a proven framework for building it up based on data.
The end result is that your business looks, sounds, and feels the way it should – and your market takes note.
Here’s how we upgrade your brand.
1. Brand strategy.
We dig into data and uncover the true value of your business, then start testing your brand against the market.
This stage of the process includes:
Workshops
Mission statement
Vision statement
Core values
Research
Market analysis
Competitive analysis
Personas
Testing and validation
Outcomes
Brand canvas
Unique selling propositions
2. Brand definition.
We sketch, test, and refine key branding elements so that your business looks and feels the way that it should.
This stage of the process includes:
Visual identity
Logo / word mark development
Color palette
Photographic style
Typography
Icons and elements
Brand voice
Brand personality
Tagline
Messaging
Brand pillars and USPs
Validation
Audience testing
Surveys
3. Brand execution.
We strategically deploy your brand across your platforms. The end result is a consistent portrayal of your business that resonates in your market.
This stage of the process includes:
Marketing collateral
Booths
Brochures
Business cards
Sales sheets
Digital assets
Website
Emails
Presentations
Customer experience
Sales process
Customer service
Communications
Policies
Most Recent Work
Comprehensive Rebrand for Fiber Optic Manufacturer
In a market filled with commodity products and low prices, FIBERONE needed a brand that would establish their value. We helped comprehensively reshape their brand elements to stand out.
Work included:
- USP and messaging clarification
- Logo refresh
- Typography study
- Color palette update
- Website and collateral redesigns
The result is sleek branding that communicates technical expertise and innovative value, positioning FIBERONE as a leader in the fiber optic market.
It All Comes Together To Get Results Clients Love.
We have been partnering with New North for a year and it has been a great experience.
New North is wonderfully unique in the marketing space. Their emphasis on data analysis is like nothing I have ever seen before. Every initiative, every metric, every campaign is measured, so you know exactly what efforts are leading you to opportunities. I always know what our goals are, what I need to do to do my part, what they are doing on their end and that accountability for me, is really helpful- marketing is the last thing I want to do, most days. 🙂 They are honest, open, direct, supportive, and always on it. Great experience.
New North has done a fantastic job in helping our company with various marketing projects and web upkeep. The communication we receive from the team is top notch and they are always willing to help us find solutions to our problems.
We’ve been very happy with New North. They have expanded our web presence significantly and have increased our inbound sales leads. They are a core part of our Sales and Marketing strategy. We highly recommend them!
The team at New North are incredibly nice and do a great job with all of our website work. We are more than happy with the maintenance they provide as well as the high quality changes they have made for us improving our website to where our customer interaction is leagues ahead of where it was before. The team lead Tobin is very responsive and has helped guide us to make sure we have what we want.
I’ve hired New North multiple times. Great firm and excellent results.
They have helped me not only execute but also to help me strategically position my company, products, to better meet customer needs.
I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time. I would recommend New North to anyone looking for someone to help them with their marketing. They will help you get and keep good customers!
when it comes to leading-edge inbound marketing strategy and execution we turn to Tobin and his NewNorth team, who take digital marketing for lead generation and sales to a whole new level.
I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time. I would recommend New North to anyone looking for someone to help them with their marketing. They will help you get and keep good customers!
I highly endorse New North’s work, knowledge and experience.
New North did an incredible job in creating our website. I’m constantly getting compliments on how professional it looks. I also have a number of people that when I meet them have already made the decision to use our firm. I use it constantly to show prospective clients about our firm. I can’t say enough about them. They are terrific!
I’ve used the team at New North since their inception and I always recommend them to friends and colleagues. I’ve always found them to have superior service and competitive rates.
New North is creative and willing to take on any challenges we throw their way. Exactly the type of provider we like to partner with.
New North is not only thorough, but also easy to work with, and always willing to take the time to discuss concerns and respond to questions.
New North has been an integral part of helping Southern States Cooperative develop both a loyalty program that delivers value to our customers, and email campaigns that drive sales and transactions. The team at New North is responsive, detailed, and also very creative in their approach to digital loyalty marketing.
Ready to Get Started?
Take the first step toward a better brand.
Schedule a short meeting to assess fit.
The first step is to set up a quick phone call. No pressure to move forward - just a 15-30-minute phone call to talk through your branding goals.
See our work, processes, and case studies.
Next, we'll visualize what your engagement could look like, offering examples of clients who have walked the same path.
Set the campaign specifics and move forward.
We’ll chart out timeline, budget, and deliverables, then begin to implement award-winning, data-based branding strategy to propel your firm to the next level.