A Marketers in Demand company

Hydrian

This innovative inventory optimization company leverages cutting-edge proprietary technology and expert consulting to significantly reduce costs, stockouts, and dead stock for businesses across various industries, streamlining their inventory, shipping, and warehousing operations.
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The Challenge

The company struggled with unclear messaging and underperforming sales, lacking an effective targeted outbound marketing strategy.

  • Complex, hard-to-understand messaging across a variety of industry segments
  • Over reliance on referral and event leads
  • Ineffective lead generation for sales team

The Approach

To revamp the inventory optimization firm’s messaging, we identified its mission, vision, core values, and unique selling points. We then implemented a data-driven account-based marketing (ABM) campaign, testing and refining various message tracks for maximum effectiveness.

Key tactics included:

  • Conducting messaging workshops
  • Interviewing existing clients
  • Developing and testing email variations
  • Implementing an initial ABM test campaign
  • Expanding successful messaging in a broader ABM campaign with diverse channels

The Results

The strategic approach successfully transformed the inventory optimization firm’s messaging, testing 70 individual components, generating 207 sales leads, and engaging 5% of email recipients. This laid a solid foundation for future marketing initiatives and streamlined communication.

Key metrics included:

  • 70 messaging components tested
  • 207 sales leads generated
  • 5% email engagement rate
  • Improved clarity in messaging
  • Strong foundation for future marketing efforts with specific account-based tactics

The Challenge

The company struggled with unclear messaging and underperforming sales, lacking an effective targeted outbound marketing strategy.

  • Complex, hard-to-understand messaging across a variety of industry segments
  • Over reliance on referral and event leads
  • Ineffective lead generation for sales team

The Approach

To revamp the inventory optimization firm’s messaging, we identified its mission, vision, core values, and unique selling points. We then implemented a data-driven account-based marketing (ABM) campaign, testing and refining various message tracks for maximum effectiveness.

Key tactics included:

  • Conducting messaging workshops
  • Interviewing existing clients
  • Developing and testing email variations
  • Implementing an initial ABM test campaign
  • Expanding successful messaging in a broader ABM campaign with diverse channels

The Results

The strategic approach successfully transformed the inventory optimization firm’s messaging, testing 70 individual components, generating 207 sales leads, and engaging 5% of email recipients. This laid a solid foundation for future marketing initiatives and streamlined communication.

Key metrics included:

  • 70 messaging components tested
  • 207 sales leads generated
  • 5% email engagement rate
  • Improved clarity in messaging
  • Strong foundation for future marketing efforts with specific account-based tactics

Additional case studies

Swipesum

This fast-growing payment processing company specializes in helping businesses streamline their transactions. Leveraging innovative technology, they offer secure, efficient solutions for merchants, optimizing payment experiences for customers and maximizing revenue for businesses.
This software company offers a unified platform for restaurant chains that transcends POS to connect on- and off-prem ordering, loyalty, and production experiences. It simplifies the complex multi-channel and menu ecosystem, enabling operators to focus on delivering delectable food and achieving higher profits.

Ricoh

A software solutions company, a division of a renowned global conglomerate, excels in delivering customized software products for businesses of all sizes, enhancing productivity and optimizing operations across diverse sectors.
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