- Case study
Hydrian
The Challenge
The company struggled with unclear messaging and underperforming sales, lacking an effective targeted outbound marketing strategy.
- Complex, hard-to-understand messaging across a variety of industry segments
- Over reliance on referral and event leads
- Ineffective lead generation for sales team
The Approach
To revamp the inventory optimization firm’s messaging, we identified its mission, vision, core values, and unique selling points. We then implemented a data-driven account-based marketing (ABM) campaign, testing and refining various message tracks for maximum effectiveness.
Key tactics included:
- Conducting messaging workshops
- Interviewing existing clients
- Developing and testing email variations
- Implementing an initial ABM test campaign
- Expanding successful messaging in a broader ABM campaign with diverse channels
The Results
The strategic approach successfully transformed the inventory optimization firm’s messaging, testing 70 individual components, generating 207 sales leads, and engaging 5% of email recipients. This laid a solid foundation for future marketing initiatives and streamlined communication.
Key metrics included:
- 70 messaging components tested
- 207 sales leads generated
- 5% email engagement rate
- Improved clarity in messaging
- Strong foundation for future marketing efforts with specific account-based tactics
The Challenge
The company struggled with unclear messaging and underperforming sales, lacking an effective targeted outbound marketing strategy.
- Complex, hard-to-understand messaging across a variety of industry segments
- Over reliance on referral and event leads
- Ineffective lead generation for sales team
The Approach
To revamp the inventory optimization firm’s messaging, we identified its mission, vision, core values, and unique selling points. We then implemented a data-driven account-based marketing (ABM) campaign, testing and refining various message tracks for maximum effectiveness.
Key tactics included:
- Conducting messaging workshops
- Interviewing existing clients
- Developing and testing email variations
- Implementing an initial ABM test campaign
- Expanding successful messaging in a broader ABM campaign with diverse channels
The Results
The strategic approach successfully transformed the inventory optimization firm’s messaging, testing 70 individual components, generating 207 sales leads, and engaging 5% of email recipients. This laid a solid foundation for future marketing initiatives and streamlined communication.
Key metrics included:
- 70 messaging components tested
- 207 sales leads generated
- 5% email engagement rate
- Improved clarity in messaging
- Strong foundation for future marketing efforts with specific account-based tactics
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