A Marketers in Demand company

Ricoh

A software solutions company, a division of a renowned global conglomerate, excels in delivering customized software products for businesses of all sizes, enhancing productivity and optimizing operations across diverse sectors.
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The Challenge

The company grappled with a considerable marketing challenge after revamping their website, due to:

  • Absence of outbound messaging
  • No SEO implementation
  • Unreached target audience potential

The Approach

Our comprehensive strategy for the software company involved crafting tailored email campaigns, website optimization, and developing social media content to boost their online presence, nurture leads, and enhance their overall marketing efforts.

Key tactics included:

  • Creating 32 targeted emails
  • Optimizing the website through various techniques
  • Conducting keyword research for optimal traffic
  • Publishing webinars and blogs
  • Developing engaging social media content to enhance social proof

The Results

The company experienced a significant increase in email outreach, social media impressions, and website traffic. The implemented strategy led to substantial improvements in site health and boosted overall online presence.

Key metrics included:

  • 84% increase in organic traffic
  • 294% increase in site health
  • Enhanced online presence and brand awareness

The Challenge

The company grappled with a considerable marketing challenge after revamping their website, due to:

  • Absence of outbound messaging
  • No SEO implementation
  • Unreached target audience potential

The Approach

Our comprehensive strategy for the software company involved crafting tailored email campaigns, website optimization, and developing social media content to boost their online presence, nurture leads, and enhance their overall marketing efforts.

Key tactics included:

  • Creating 32 targeted emails
  • Optimizing the website through various techniques
  • Conducting keyword research for optimal traffic
  • Publishing webinars and blogs
  • Developing engaging social media content to enhance social proof

The Results

The company experienced a significant increase in email outreach, social media impressions, and website traffic. The implemented strategy led to substantial improvements in site health and boosted overall online presence.

Key metrics included:

  • 84% increase in organic traffic
  • 294% increase in site health
  • Enhanced online presence and brand awareness

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