- Case study
Swipesum
The Challenge
The company faced marketing challenges including high advertising costs, low conversions, and a soaring bounce rate. Key issues included:
- Expensive Google Ad clicks
- High bounce rate on landing pages
- Daily ad budget exhaustion with few conversions
- Ad fatigue with lack of creative assets
The Approach
We crafted a comprehensive strategy to address the payment processing firm’s marketing challenges. This involved conducting an in-depth Google Ads account review, identifying fraudulent click activity, implementing anti-fraud measures, restructuring ad campaigns, and optimizing landing pages to boost conversions and reduce wasteful spending.
Key tactics included:
- In-depth Google Ads account review
- Analysis of user behavior on landing pages
- Implementation of anti-fraud technology
- Restructuring of ad campaigns
- Conversion-oriented landing page optimization
The Results
Our tailored strategy led to impressive results for the payment processing company. Within three months, we saved $5,400 from fraudulent clicks, increased conversions by 500%, and decreased ad spend by 17%. The company now benefits from more efficient ad campaigns and significantly improved conversion rates.
Key metrics included:
- $5,400 saved from fraudulent clicks in 3 months
- 500% increase in conversions
- 17% decrease in ad spend
- More efficient ad campaigns
- Significantly improved conversion rates
The Challenge
The company faced marketing challenges including high advertising costs, low conversions, and a soaring bounce rate. Key issues included:
- Expensive Google Ad clicks
- High bounce rate on landing pages
- Daily ad budget exhaustion with few conversions
- Ad fatigue with lack of creative assets
The Approach
We crafted a comprehensive strategy to address the payment processing firm’s marketing challenges. This involved conducting an in-depth Google Ads account review, identifying fraudulent click activity, implementing anti-fraud measures, restructuring ad campaigns, and optimizing landing pages to boost conversions and reduce wasteful spending.
Key tactics included:
- In-depth Google Ads account review
- Analysis of user behavior on landing pages
- Implementation of anti-fraud technology
- Restructuring of ad campaigns
- Conversion-oriented landing page optimization
The Results
Our tailored strategy led to impressive results for the payment processing company. Within three months, we saved $5,400 from fraudulent clicks, increased conversions by 500%, and decreased ad spend by 17%. The company now benefits from more efficient ad campaigns and significantly improved conversion rates.
Key metrics included:
- $5,400 saved from fraudulent clicks in 3 months
- 500% increase in conversions
- 17% decrease in ad spend
- More efficient ad campaigns
- Significantly improved conversion rates
