Content Creation

Launching an account-based marketing (ABM) program can feel impossible for a small team. Enterprise platforms with six-figure contracts make it easy to feel like ABM isn’t built for you. After all, you’re a small, scrappy team just trying to get a foot in the door. So I was excited to talk with Tristan Pelligrino, Co-founder […]

If your team’s been hopping from one marketing tactic to another, testing a few paid ads here, tossing up a blog there, you’re in familiar company. A lot of tech companies try the same scattered approach, just trying to see what sticks. But without a plan, this approach leads to wasted spending and a confused

Many B2B marketers feel constant pressure to tie every piece of content to revenue. Leadership wants proof, but for small teams with tight budgets, defending content efforts without a clear payoff can feel impossible. Justin Brown has witnessed this struggle firsthand. He works side by side with small tech teams and has a clear message:

Most cold outreach campaigns fail before the first email is even sent. The problem isn’t your list, your domain health, or your sending platform. The fatal flaw is usually the offer itself. When your outreach leads with a generic “Want a demo?” or a tired ebook, you’re giving buyers zero reason to respond. They’re overwhelmed,

You can have the ad copy, sharp targeting, and a healthy budget,  but if your landing page doesn’t deliver, your campaign performance will stall.  A great landing page isn’t just a place for clicks to land. It’s a focused experience that guides visitors toward a clear next step and builds trust in the process. Kiyan

Small B2B tech teams face a clear challenge. You need more leads, but resources rarely match your goals.  LinkedIn advertising promises direct access to decision-makers and niche buyers, but every dollar counts, and missteps burn fast.  Done right, LinkedIn ads can raise awareness and generate leads across the funnel, from early discovery to evaluation. Why

Too many B2B campaigns fail because the messaging isn’t aligned with how buyers actually make decisions. Companies often blast generic content that doesn’t resonate, leading to wasted time and budget. I recently sat down with Tristan Pelligrino, a co-founder and entrepreneur who has helped hundreds of small, scrappy tech teams find their voice.  Step 1:

https://youtube.com/watch?v=4Qe8HXXDF20%3Fsi%3DXM9ycCTLSHJlJheZ If your pipeline feels like it’s stalling, forms might be to blame. On paper, B2B lead forms are logical tools to capture data, route leads, and start the sales process. In practice, however, they’ve become a source of friction. Modern buyers don’t want to fill out yet another form just to get a demo

Most marketing campaigns try to reach as many people as possible, but account-based marketing concentrates on specific, high-value accounts by narrowing outreach to the accounts that matter most. When you build an ABM email strategy around relevance, timing, and segmentation, you address real pain points and help advance long sales cycles. These account-based marketing examples

Your homepage has one job: prove to your buyer that they’re in the right place. For B2B tech companies, that moment of judgment happens fast. In five seconds or less, they’re asking themselves: Do these people understand what I need? If the answer isn’t obvious, they bounce. Too often, tech websites miss the mark. Instead