Launching an account-based marketing (ABM) program can feel impossible for a small team. Enterprise platforms with six-figure contracts make it easy to feel like ABM isn’t built for you. After all, you’re a small, scrappy team just trying to get a foot in the door. So I was excited to talk with Tristan Pelligrino, Co-founder […]
How to Launch a Scrappy ABM Program That Delivers Big Results Read More »
If your team’s been hopping from one marketing tactic to another, testing a few paid ads here, tossing up a blog there, you’re in familiar company. A lot of tech companies try the same scattered approach, just trying to see what sticks. But without a plan, this approach leads to wasted spending and a confused
Build Your Marketing Roadmap: A Step-by-Step Guide for Tech Leaders Read More »
Most marketing campaigns try to reach as many people as possible, but account-based marketing concentrates on specific, high-value accounts by narrowing outreach to the accounts that matter most. When you build an ABM email strategy around relevance, timing, and segmentation, you address real pain points and help advance long sales cycles. These account-based marketing examples
ABM Email Examples: 4 Templates for B2B Campaigns Read More »
LinkedIn is a fantastic platform for B2B advertisers when used effectively. What does that mean? It’s all about finding the right mix of audience targeting attributes that allow you to reach the right people. It’s a very different approach from something like Google Ads. With Google Ads, the focus is on keywords. As an advertiser,
How to Leverage LinkedIn’s Audience Insights Tool to Reach the Right Audience Read More »
It’s no secret that Google Ads is trying to shift towards fully automated campaign management, particularly when it comes to automated bidding strategies. If you’re hands-to-keyboard running ad campaigns, you’ve probably seen the recommendations in your Google Ads account urging to switch your campaign settings to a fully automated bidding strategy such as Maximize Clicks
Here’s How HubSpot Can Improve Google’s Automated Bidding for Lead Generation Ads Read More »
In E.T., Elliott had to figure out a way to get E.T. out of the forest. The quickest way would be to grab E.T. and run, but that may prove to be difficult. After some thought, Elliott decided to let E.T. come to him. But how? He had the bright idea to leave a few
The Best Value to Offer at Each Stage of the Funnel Read More »
