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What You Need in Your Data-Driven Growth Marketing Strategy (And What You Don’t)

There is no full-proof guide to marketing strategy.  What we mean is that there isn’t an exhaustive instruction manual. The business world moves quickly, and new technology and opportunities can make any manual out of date in a matter of months. Also, marketing is situational. A marketing strategy that works well for one organization won’t …

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Here’s How HubSpot Can Improve Google’s Automated Bidding for Lead Generation Ads

It’s no secret that Google Ads is trying to shift towards fully automated campaign management, particularly when it comes to automated bidding strategies. If you’re hands-to-keyboard running ad campaigns, you’ve probably seen the recommendations in your Google Ads account urging to switch your campaign settings to a fully automated bidding strategy such as Maximize Clicks …

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Top 8 B2B Technology Marketing Agencies in 2023

What are the top B2B technology marketing agencies? Before we help you find your way to the best technology marketing agencies, here’s how we define the “the best.” A top technology marketing agency excels in its understanding and application of digital marketing strategies specifically tailored to technology companies. By leveraging their expertise, the agency team …

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How ClickCease Saved Our Client $5,000+ of Click Fraud

You’ve got a limited marketing budget that you had to fight for, and from that you carefully planned various ad campaigns down to the dollar. Your keywords were selected carefully, and you’re very hopeful that this killer ad you’ve just placed will bring in some needed leads this month. However, with your limited budget, you …

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Three Ways for B2B Marketers to Align Budget With Business Goals

Our previous article on budgeting tips for marketing addressed four key areas: Goal alignment Leveraging past success Evaluation metrics Data This time we will focus on just the first, and arguably most important, item: Goal alignment.  If your budget recommendations don’t align with larger company goals, the past successes, evaluation of metrics, and data can …

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The Definitive Guide to Setting a Killer Marketing Budget

Budgeting season is upon us. Like us, we’re sure you’re thinking and talking about your 2023 marketing budgets. Setting a 2023 Marketing Budget: Where Do You Start? There are different approaches to budgeting for marketing expenditure. In some organizations, the marketing team is given a set amount to spend, and they’re expected to figure how …

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The Top 27 B2B Marketing Agencies in 2023

Finding the top B2B marketing agency can quickly become a challenge. We’ve been doing B2B marketing for over a decade, and we’re here to help you sort through the noise. This article provides a regularly-updated list of the best B2B marketing agencies based on their skillsets, key clients, and reviews. We’ll provide some definitions and …

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The Lesson? Quality Always Trumps Quantity

“Do less” may be racking up the popularity points in modern design and self-care, but the opposite motto has crept into digital marketing for B2B. We see this specifically in the content marketing industry. Every day, consumers are bombarded by more blogs, ads, infographics, and social media posts. This robust content dumping makes sense considering …

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