My wife’s cousin, Hunter, is a very talented woodsman. At a young age, he spent hours upon hours in the woods with his dad, hunting, fishing, and–to my surprise—setting good old-fashioned traps for the slow seasons. In fact, much of Hunter’s off-season time was spent figuring out where foxes liked to eat, sleep, and forage, …
Should You Adjust Your Marketing Strategy When Business is Slow? Read More »
Our previous article on budgeting tips for marketing addressed four key areas: Goal alignment Leveraging past success Evaluation metrics Data This time we will focus on just the first, and arguably most important, item: Goal alignment. If your budget recommendations don’t align with larger company goals, the past successes, evaluation of metrics, and data can …
Three Ways for B2B Marketers to Align Budget With Business Goals Read More »
Budgeting season is upon us. Like us, we’re sure you’re thinking and talking about your 2023 marketing budgets. Setting a 2023 Marketing Budget: Where Do You Start? There are different approaches to budgeting for marketing expenditure. In some organizations, the marketing team is given a set amount to spend, and they’re expected to figure how …
The Definitive Guide to Setting a Killer Marketing Budget Read More »
