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How to Leverage LinkedIn’s Audience Insights Tool to Reach the Right Audience

Marketing Ads / By

LinkedIn is a fantastic platform for B2B advertisers when used effectively. What does that mean? It’s all about finding the right mix of audience targeting attributes that allow you to reach the right people. It’s a very different approach from something like Google Ads. With Google Ads, the focus is on keywords. As an advertiser, …

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Here’s How HubSpot Can Improve Google’s Automated Bidding for Lead Generation Ads

Best Practices, Lead Generation, Marketing Ads, Marketing Automation / By

It’s no secret that Google Ads is trying to shift towards fully automated campaign management, particularly when it comes to automated bidding strategies. If you’re hands-to-keyboard running ad campaigns, you’ve probably seen the recommendations in your Google Ads account urging to switch your campaign settings to a fully automated bidding strategy such as Maximize Clicks …

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Should You Adjust Your Marketing Strategy When Business is Slow?

Lead Generation, Marketing Ads, Marketing Budget, Marketing Strategy / By

My wife’s cousin, Hunter, is a very talented woodsman. At a young age, he spent hours upon hours in the woods with his dad, hunting, fishing, and–to my surprise—setting good old-fashioned traps for the slow seasons. In fact, much of Hunter’s off-season time was spent figuring out where foxes liked to eat, sleep, and forage, …

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How ClickCease Saved Our Client $5,000+ of Click Fraud

Best Practices, Marketing Ads, Paid Media / By

You’ve got a limited marketing budget that you had to fight for, and from that you carefully planned various ad campaigns down to the dollar. Your keywords were selected carefully, and you’re very hopeful that this killer ad you’ve just placed will bring in some needed leads this month. However, with your limited budget, you …

How ClickCease Saved Our Client $5,000+ of Click Fraud Read More »

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6 Strategy Steps to B2B Digital Advertising Success

Best Practices, Inbound Marketing, Lead Generation, Marketing Ads / By

The world of B2B digital advertising can seem like uncertain and murky waters sometimes to B2B tech businesses. You want new customers and higher revenue but you’re not sure how to advertise in a way that maximizes growth opportunities and minimizes wasteful spending. A step-by-step outline is usually helpful in these circumstances. With that in …

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New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.

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